Mojo Kombucha — part of Australian-based Organic & Raw Trading Co. — was acquired by Coca-Cola. It’s exciting news for fermenters. Industry leaders are calling it a landmark deal, making kombucha more mainstream. Coca-Cola is the world’s largest drink company, and they’ve been diversifying their products to include healthier options for consumers.
The fermented foods market is expected to grow from $636.89 billion in the year 2016 to $888.76 by 2023. at a CAGR of 4.98% from 2017 to 2023.
The Fermentation Association (TFA), getting more people to enjoy fermented products. Join us at fermentationassociation.org.
The U.S. Association of Cider Makers is creating a universal dryness scale, a number that can be put on labels to designate whether the cider is dry, semi-dry, semisweet or sweet. As ciders experience a revival in the U.S., the No. 1 issue is customers assuming all ciders are too sweet. Many feel this was the downfall of the popular Riesling wine movement of the late 2000s/early 2010s. The scale could be applied to all fermented beverages, where dryness factors could be tested in a lab.
Read more (Washington Post)
“The world’s oldest alcoholic beverage has suddenly become new again,” the New York Times writes of mead. The fermented honey drink (also known as honey wine) is featured in a new book “Mead: The Libations, Legends and Lore of History’s Oldest Drink.” According to the American Mead Makers Association, mead is more popular than craft beer, with a new meadery opening in the U.S. every seven days.
Read more (The New York Times)
Fermented food and drink products are the next big thing in the food industry. How does your product stand out in the marketplace? The Fermentation Association (TFA), getting more people to enjoy fermented products. Join us at fermentationassociation.org
Though more consumers want probiotics only 2 percent of new food and drinks launched in the last 12 months were marketed as containing probiotics. A study found its because of regulatory issues. Companies (especially in the dairy category) are uncertain whether or not they can legally label a product as containing probiotics. Labeling the food as fermented instead could aid a product’s natural and healthy image, the study concludes, since more consumers are viewing fermentation as an authentic natural food and beverage choice.
Read more (Nutritional Outlook)
Spontaneous fermentation is seeing a big surge among breweries. It’s a method beer, cider, wine and liquor makers should consider because spontaneous fermentation is a sign that the brewer is confident in their technique, willing to trust the uncontrolled aspects of the fermentation process and having fun, says Bon Appetit magazine. Also known as hands-off, natural or traditional fermentation, it’s the oldest form of fermentation, used before fermentation could be controlled and regulated.
Read more (Bon Appetit)
Food venture centers are proving a valuable resource for fermented food startups. The Cornell Food Venture Center is helping aspiring food entrepreneurs in the Northeast with business development, product safety and commercialization. New York-based Perfectly Pickled Products (P3) shares their experience going from an idea to an agribusiness with the food venture center. They sell pickled eggs, sausage, beans and, of course, pickles. Many customers are drawn to the nostalgia, remembering eating these fermented favorites at their grandparents table.
Read more (Cornell Chronicle)