The Fermentation Association (TFA), getting more people to enjoy fermented products. Join us at http://ow.ly/dfN030mfgBY .
The new “it” clean food label: Glyphosate Residue-Free Certification. The main ingredient in weed killer, glyphosate is the most heavily used pesticide in the world. A probable human carcinogen, Forbes estimates it’s about to become a household name consumers will cut out of their food. Though glyphosate is banned in organic crops, it still drifts into the organic food supply, especially in anything oat-based. The new label is awarded by 3rd-party The Detox Project, who regularly tests brands for glyphosates. Costing $1,472 per year, the certification was first granted to Foodstirs, the organic baking company launched by actress Sarah Michelle Gellar and Galit Laibow.
Read more (Forbes) (Photo by: Foodstirs)
Brew Dr. Kombucha became the first nationally distributed kombucha brand to receive a B Corporation certification. The prestigious ranking is given to companies that score high in social sustainability and environmental performance. Brew Dr. sources 100 percent renewable energy, implements a closed-loop brewing process and donates 1 percent of revenue to local environmental non-profits. Matt Thomas, founder and CEO of Brew Dr. Kombucha, said the B Corp certification “is one of the proudest moments I’ve experienced since founding Brew Dr. Kombucha.” He stressed that his company places “equal value on people, planet and profits.” More and more consumers want healthy products, but they also want their products to be created using both environmentally and ethically responsible efforts.
Read more (BevNet) (Photo: Brew Dr. Kombucha)
Peet’s Coffee is the second major coffee brand adding kombucha to their portfolio. The craft coffee company announced that it acquired major stake in Revive Kombucha. Revive grew 168% in the last year, and the latest financing will likely help Revive capture the national market. The kombucha will be sold in more than 15,000 of Peet’s grocery store locations. Eric Lauterbach, President of the Consumer Division at Peet’s Coffee, said kombucha is a natural fit since consumers tend to love both coffee and kombucha.
Read more (PR Newswire) (Photo: Revive Kombucha)
Fermented foods are the No. 1 superfood of 2018, according to a poll of U.S. dietitians. “The rising popularity of fermented foods demonstrates how consumers have expanded their definition of wellness to include improved gut health, which is a benefit of consuming fermented foods,” according to Food Business News. The article highlighted numerous chefs experimenting with fermented ingredients, and fermented food producers who share the health benefits of eating fermented products. These food industry experts point out that consumers today are looking for a twist on classic dishes, and fermented foods add bold flavors. Like pairing pickled veggies with tacos, adding fermented Brussels sprouts on a tapas plate and brining French fries in a salt and cabbage solution.
Read more (Food Business News) (Photo: Cultured Love)
Business advice from the No. 2 pickle brand in the nation: hire the right high-level people, use creative marketing and sell a fresh product rather than one packed with preservatives. Grillo’s Pickles owner Travis Grillo talked with Yahoo Finance about growing his business from humble beginnings as a pickle street cart in Boston to a brand now sold in Whole Foods and Target, netting $25 million in sales a year. Travis said some of the most well-known pickle brands are made with chemicals for a long shelf life. But Grillo’s is made fresh with an all-natural, fourth-generation family recipe.
Read more (Yahoo Finance) (Photo: Grillo’s Pickles)
The latest special edition of TIME magazine featured a familiar cover star: beer. In “The Story of the World’s Most Celebrated Drink,” TIME attributes the drink’s popularity largely to a social factor. People like to drink beer in social settings – it has far less alcohol, it’s a staple at sporting events and people who frequent pubs have a wider social circle. And great news for local, craft brewers – today, beer drinkers prefer local breweries over bars. (TIME) https://goo.gl/ra98Bk
A kombucha entrepreneur made a major deal on the latest episode of “Shark Tank.” All the investor “sharks” wanted in on Kate Field’s at-home kombucha brewing kit. Two sharks offered Field $350,000 in exchange for 10 percent of her business, The Kombucha Shop. The kit sells for $45 and includes a reusable brew jar, a temperature gauge, test strips, brewing instructions and ingredients. (Inc.) (Photo from: The Kombucha Shop) https://goo.gl/4GjJhq .