Does sake go well with Western dishes? Josh Dorcak, chef of Japanese restaurant Mäs, tells Forbes why he thinks sake is an excellent pairing with all food types, maybe even more so than wine.
“Sake pairs with everything,” Dorcak says. “With wine often it seems like there are these rules that one must follow while sake often fits the bill for creative pairings.”
Read more (Forbes)
From pickling foraged plants to experimenting with koji to vacuum-sealing tempeh, more chefs are experimenting with fermentation. Insights “for menu developers seeking unique concepts and ingredients” were shared during a session at the Research Chefs Association’s RCA+ virtual conference.
Sandor Katz, noted author and educator, discussed how research kitchens can increase their fermentation activities, from creating interesting flavors to expanding food preservation.
“[Fermentation] can elevate the plainest of foods into flavor sensations,” Katz said. “Its uses in culinary traditions around the world are incredibly diverse, and yet visionary chefs are experimenting with exciting new applications of fermentation.”
Read more (Food Business News)
Sales are soaring. Although kimchi only makes up 7% of the pickles and fermented vegetables category, its sales are increasing at an explosive 90% rate, according to SPINS.
We asked three kimchi experts their thoughts on the uptick in sales: Minnie Luong, founder and CHI-EO of Chi Kitchen, JinJoo Lee, chef and Korean Food Blogger at KimchiMari and Kheedim Oh, founder and Chief Minister of Kimchi for Mama O’s (and member of TFA’s Advisory Board).
We asked them: Why do you think kimchi sales are increasing so rapidly?
Minnie Luong: Originating in Korea around 4,000 years ago, kimchi is an iconic food symbolic of hope, trust, and survival that is the perfect food for our current times. One of the world’s most special foods, it elicits delight, storytelling and sharing. In fact, UNESCO has designated kimjang — the traditional way of making and sharing kimchi — a designated intangible cultural heritage of humanity.
Low in calories, high in fiber and big on flavor that’s great for your digestion and gut health, kimchi is uniquely poised to cross over from being a specialty food to a must-have pantry staple for health and wellness enthusiasts, home cooks and those seeking out a satisfying flavor adventure. Its spicy, tangy, umami flavor is convenient and easy to use across a wide range of dishes along with a long shelf life when refrigerated. Just open a jar and it’s ready to go! While kimchi is often seen as a condiment, it should really be considered a vegetable, but one that packs a delicious, probiotic punch. Let’s face it, we could all use more veggies and flavor in our lives!
JinJoo Lee: I think the sales of kimchi are increasing because more and more people are aware of the health benefits of kimchi (loaded with probiotics like many fermented foods) and also are being introduced to the wonderful flavors of it now through many restaurant foods and magazine recipes.
More restaurants have started to use kimchi in their menu because I think chefs have realized kimchi works great in non-Korean dishes such as on hamburgers, pasta, cheese quesadillas and even with Brussels sprouts!
Kimchi has a very deep and complex flavor with an amazing zing that fermented foods have but it also is a perfect balance of sour, spicy, salty, umami and slightly sweet that works well with so many different foods, especially meats and seafood.
Most Americans may know only the spicy napa cabbage kimchi (Baechu Kimchi) but did you know there are over 100 different kimchis? kimchi can be made using all sorts of different vegetables such as cucumber, eggplant, radish, mustard greens, green onions, chives and more.
If made and stored properly, kimchi can last for weeks, months and years and it can be enjoyed throughout all the different stages of fermentation – from the very beginning as fresh tasting to fully ripe to overly ripe and sour then even when it’s aged for years! So kimchi is the perfect fermented food that’s tasty, healthy, versatile and even long-lasting.
Kheedim Oh: With everyone in the world simultaneously experiencing sensations of uncertainty mixed with mortal fears of peer contact, people are drawn to the near mythic powers of kimchi. One of the top 5 healthiest foods in the world (according to Health Magazine). A true superfood. People are attracted to the promises of probiotics. The comfort of supporting their immune systems with each bite. The flavor of fermentation. The addictive nature of how eating good kimchi makes you feel.
The word kimchi has reached a tipping point where it’s no longer just the stinky rotting cabbage from Korea (or wherever) to the acidic/tart vegetable dish that “I had as part of a dish at the insert [trendy fusion restaurant] that I went to and I heard it’s really good for you.” It’s losing its Korean-ness and quickly being subsumed into White American food culture the way that kombucha has already completely become. There are a lot of “kimchis” that are only kimchi through very loose interpretations or are just not real kimchi by any definition, only by name. The culprits being many of the before-mentioned fusion restaurants.
On the other hand, there is the whole DIY home fermentation movement that has been growing year over year. Educating themselves on how to achieve food sovereignty, they tend to be a more culturally sensitive crowd. Regardless of the hype surrounding the word, we hope that kimchi can maintain its popularity in America while maintaining its unique UNESCO World Heritage recognized cultural identity as a Korean food.
When Julie Smolyansky began working at her family’s Lifeway Foods business, her father advised her: “Don’t talk about the bacteria. People in America freak out about the bacteria on their food.” So when Lifeway became the first company in the U.S. to put “probiotic” on a label in 2003, it wasn’t a big surprise when customers began calling, asking for the company’s non-probiotic version of kefir.
Americans have come a long way. Consumers today search for the “live, cultured” label on fermented dairy, and gut health is a critical component of the modern diet. Smolyansky and Raquel Guajardo, author/educator, shared their thoughts on kefir during the TFA webinar The Many Sides of Kefir.
“Fermented foods were not part of the American diet, and the way that kefir and fermented foods in general were used in other parts of the world from Asian to Eastern Europe to even India and Mexico, these cultures all have fermented foods as one of their pillars as their foods sources and their health and wellness cultures,” Smolyansky says. “It wasn’t until immigration from all these other countries that we started talking about kimchi or kefir or lassi or you name your cultured kind of special food.”
In the U.S., the average person consumes 9-10 cups of fermented dairy a year. Contrast that statistic with Europe, where the average consumption is 28 cups a month.
“When you’re born consuming it and you’ve developed that taste palette, then it’s very easy to play in the space and have a diet that’s very rich in probiotics and kefir and all sorts of other fermented foods,” Smolyansky says, adding that the situation is changing in the U.S. Now, “people are hungry for it, they want it, once they learn about it, once they taste it, they fall in love with it, they’re hooked.”
Lifeway’s kefir’s sales have soared. The company was valued at $12 million when Smolyansky took over in 2002 — now it’s valued into the hundreds of millions. And even more customers have found kefir during the COVID-19 pandemic, as they adopt healthier lifestyles.
Guajardo has seen her online classes increase during COVID. The Mexico-based educator co-authored the book “Kombucha, Kefir, and Beyond” with Alex Lewin, TFA advisory board member, who moderated the webinar.
“People say ‘You’re crazy, why do you teach what to do at home what you can buy in the supermarket?’ But my business has been growing that way,” she says, adding that health benefits are the main selling point for her classes. “Why would people buy sauerkraut or kefir if you’re not explaining the benefits?”
Dairy Kefir vs. Water Kefir
Guajardo, who makes both dairy kefir and water kefir (also known as tibicos) stresses that the grains used to make each are “totally different.” Kefir grains are living bacteria and yeast microorganisms clumped together with milk proteins and sugars. They are gelatinous and white, almost like cottage cheese. Water kefir grains are also made from living bacteria and yeast microorganisms, but they’re clumped together with sugar and have a translucent, crystal-like appearance.
“Water kefir” is not the appropriate term, Guajardo and Smolyansky agree, instead calling it by its traditional Mexican name, tibicos. And they feel that using kefir or tibicos grains in coconut or almond milk and calling it kefir is also inappropriate. Smolyansky favors using a description like cultured coconut milk or beverage, but not kefir.
The National Dairy Council and Codex Alimentarius, the international food code, both state kefir is a fermented dairy product made from the milk of a lactating mammal. Smolyansky points to the many peer-reviewed studies on kefir, verifying it is full of probiotics and nutrients. Water kefir and non-dairy kefir have not been studied, and can’t guarantee the same health benefits.
“Just by throwing the name onto anything and just bastardizing the definition, we completely dilute any of the research that’s ever been done [on kefir], it would dilute the history, the folklore. So we are very passionate about protecting the name,” Smolyansky says. “My ancestors made sure that kefir survived for 2,000 years, and it’s critical that we don’t dilute it now that it’s having a moment, now that it’s popular.”
Smolyansky’s family emigrated to the United States from the then Soviet Union in the late ‘70s. Her father, Michael, began Lifeway Foods in Chicago in 1986.
“We have to respect the standards and what these definitions mean or it will be the Wild West and people won’t know what they’re buying,” she adds. She shares the labelling of ice cream as an example — ice cream is considered dairy while non-dairy products have other names, like sorbet, gelato or non-dairy frozen dessert.
Can Kefir Grow Like Yogurt?
Yogurt has paved the way for kefir to expand its consumer base in the U.S. Both are fermented dairy products with tangy tastes. But for kefir to achieve widespread, mainstream adoption like yogurt, significant education is needed. Thousands of peer-reviewed studies prove kefir contains a higher concentration of probiotics than yogurt — and a wider range of beneficial bacteria. For kefir to grow, this message needs to reach consumers.
“It’s a different set of microbes,” Lewin says. “Kefir is fermented with yeast and yogurt isn’t. Kefir has a larger family of microbes.”
Smolyansky is passionate that kefir cannot be compared to the products of the major. yogurt companies.
“The yogurt produced in the United States is so over-produced and so over-pasteurized that there’s practically nothing living in it after it’s been processed,” she says. “It’s one of the biggest problems with yogurt in the U.S.”
Lifeway regularly sends their products to be tested for probiotics, measuring Colony Forming Units (CFUs), the active microorganisms in a food product. Smolyansky says eating probiotics is critical in a germ-phobic, antibody-heavy society, where we’re over-sanitizing due to the coronavirus pandemic.
“If our bodies aren’t fighting an outside kind of pathogen, it starts to fight itself,” she says. “One of the ways to counteract this disruption in our microflora is by the use and the introduction of consistently replenishing microflora including diversity of bacteria, a variety of food sources that offer bacteria, the diversity and kind [of bacteria] is always the king. It makes for great food environments in the gut.”
In the past decade, more cideries have begun clubs as a way to connect with their customers, keep year-round sales and sell rare ciders.
But during 2020, when the COVID-19 pandemic closed taprooms and cancelled restaurant sales, cider clubs became critical to earn revenue. The American Cider Association (ACA) reported 22% of their members started a club in 2020.
“Our cider club was the one bright spot of 2020. That was really the one thing that kept growing, kept us motivated and got us excited,” says Talia Haykin, founder of Colorado-based Haykin Family Cider. Her products were sold in local fine dining establishments, but those sales evaporated during the pandemic.
“Everyone has kegs they can’t sell during the pandemic,” says Christopher Shockey, who co-authored the book The Big Book of Cider with wife Kirsten (a TFA Advisory Board member). “Cider clubs are keeping them afloat.”
Guaranteeing Sales & Creating Fans
Cider clubs are a subscription service where the cidery ships new, rare, seasonal or limited edition ciders to members multiple times a year. As both online shopping and access to direct-to-consumer alcohol shipping have expanded, subscriptions to cider, wine and other alcohol assortments have become feasible and increasingly popular.
“It’s taking customers who are already excited about you and converting them into a model that’s going to have them buy more from you regularly” says Eleanor Leger, founder of Eden Speciality Ciders. Leger and Haykin shared their tips on cider club growth opportunities during 2021 CiderCon.
“That’s money you know you’re going to have versus just duking it out on the store shelves where a new store manager can just decide they don’t want you and they want somebody else and you lose that shelf space,” Christopher says during the TFA webinar on “The State of the Art of Cidermaking.”
An ACA survey found that cider clubs generate up to 10% of a cidery’s total revenue.
Quarterly shipment of ciders is standard. Haykin and Leger advise cideries to ship more than twice a year, so members won’t forget they joined a club.
“You want to continually remind them that you exist,” Haykin says.
Shipping costs for cider — a fermented product which must be kept cold and is often sold in glass bottles — can be pricey. But, Haykin notes, even though he bears that high cost of shipping : “the repeat business of a club member is worth so much more to us.” Many clubs offer local pick-up to eliminate shipping costs.
Attracting & Keeping Customers
In the crowded alcohol market, cider clubs are a way to differentiate a brand.
While there are not specific stats on the demographics of Americans who subscribe to alcohol clubs, product subscription services overall are rapidly growing. Millennials are the dominant users of subscriptions — 31% currently have one or more, and another 38% say they will in the next six months.
Cider sales grew 9% in 2020, and they represent 11% of the craft beer category (where cider sales are tracked). Wine is struggling with Millenial and Gen Z consumers, who view it as a drink for an older demographic. Kirsten Shockey says younger consumers gravitate to cider instead.
“People are looking for funky flavors,” she adds. “I think the biggest battle cider makers have is feeling like the wine cooler crowd is their crowd. But that is changing, people are looking for more flavor.”
Member offerings vary for cider clubs, and can include:
- Discount on tap room products.
- First chance to try new items.
- Exclusive taproom tastings.
- Forage days (members help pick cider apples from local orchards).
- Volunteer opportunities at local farmers markets and food festivals.
The No. 1 reason people cancel a membership is because of a bad experience. Haykin stresses the importance of responding to a customer within, at most, 12 hours. “Communication is one of the most important things you’ll offer as a club,” she says.
Leger adds: “We jump all over someone who has had a problem to make sure they know we are sorry and we take care of it right away. Handling a problem really well creates incredible loyalty. People can be out there building your brand for you because they love you and they’re telling all their friends. If they have a bad experience, they’re destroying the brand for you.”
Fermenti Foods has teamed up with a local salt producer to help food insecurity in their local county of Madison County, North Carolina.
Meg Chamberlain (pictured) donates jars of her fermented kraut and carrots to the Beacon of Hope Food Bank. She’s also helped the food bank preserve fresh food donations. And now she’s adding recipes for sauerkraut and tutorials on YouTube. Chamberlain says fermentation is a useful tool for home preservation.
“In addition to the fact that more people are growing, they need to know what to do with what they’re growing in their gardens,” she said.
Read more (Citizen Times)
A sustainable food industry will be built by flavor, says David Zilber, noted chef and food scientist.
Zilber made major headlines and surprised many in October when he left his job as head of the fermentation lab at Noma for a food scientist position at Chr. Hansen, a global supplier of bioscience ingredients. Noma, a two-Michelin star restaurant in Copenhagen, Denmark, has been regularly ranked one of the best restaurants in the world. In 2018, Zilber co-authored a bestselling book on fermentation with Noma co-owner Rene Redzepi.
In an Instagram live interview last week with Al Jeezera’s Femi Oke, Zilber elaborated on why he traded an apron for a lab coat. The global food system, Zilber says, is unsustainable. Waste is prevalent, food is created with long footprints, agricultural production is shrinking, meat is heavily consumed and large corporations control the industry.
“What I’m trying to do in my work is to make vegetables as God damn tasty as they can possibly be by using microbes, using things that are already at our disposal, and convincing people that this might have to have a little bit of a longer inventory life while you let it ferment, while you build a stockpile, but this is the result, this is why you’ll be able to convince people why eating this way is healthy for them and the planet,” he says. “Flavor is king.”
Ingredients created by Denmark-based Chr. Hansen (the company has 40,000 microbial strains used as natural ingredients) feed 1-1.5 billion people a day. These include microbes in yogurt and yeast in beer.
“I work with them to try and make the food system more sustainable, to get more people eating vegetables,” Zilber says, adding that 30% of every calorie consumed by humans is fermented by bacteria, microbes or fungus. “No matter what we eat in the future, that’s still going to be the case. That slot of the human diet still needs some form of microbial transformation, whether it’s meat or dairy or oat milk or peas. I work to figure that out.”
It’s a different philosophy compared to the food technology many new companies are utilizing to create alternative proteins like Beyond Burger. He complimented the company for their high standards, but he says a Beyond Burger patty is not a replacement for a juicy, beef burger. People pay more for an inferior eating experience.
“At the end of that day, that will not cut it,” Zilber says. “Why does food have to be that processed to be purportedly that delicious? With some skilled tricks in the kitchen, with some ninja jiu jitsu behind the stove, you can make vegetables really, really delicious.”
Sustainable Food Systems
A sustainable food system will look much like one from 300 years ago, Zilber hypothesizes. It will be localized, where people purchase food produced close by. Modern practices of shipping ingredients and processed food around the globe are harmful to the environment.
“A truly sustainable food system looks far more decentralized than [the current one] does right now. There are [only a] very few stakeholders that are responsible for really a lot of calories,” he continues.
Oke questioned how Zilber could change a broken food system controlled by large companies when he now works at one of the major companies.
“If you want to be an idealist, that’s great, you might end up being a martyr,” Zilber says. “Sometimes you have to work within those contradictory institutions to try to do as much good as possible.”
Restaurant Industry’s Responsibility
The restaurant industry plays a part in it too, Zilber says. Workers are stretched thin, overworked, underpaid “and then extremely vulnerable in a time of crisis.” The pandemic has exposed and highlighted these problematic parts of the restaurant business.
Zilber says there are still too many restaurants. It’s hard to find good cooks, and staff is often undertrained.
“I took a step into food production myself. Maybe more of these cooks, more of these people who are passionate about food, need to consider options beyond just the restaurant setting and see value in becoming a farmer, becoming a distributor, becoming someone who decides how those calories are made because restaurants aren’t the full picture of the food system,” he continues. “There are a lot of talented people within it who know food, who understand it, who understand the human experience of what it means to make good tasting food and satisfying food. There’s other places for them to work as well.”
One of the biggest hurdles in the food and beverage industry is getting a product to market — an even bigger challenge for fermented food and drink brands featuring live bacteria.
“Fermented foods in general are still relatively new in the commercial marketplace. When we started, most beer distributors knew nothing about it. And that’s still a big challenge, how to communicate what you have. What is a fermented food? Why should people care about it?” says Joshua Rood, co-founder and CEO of Dr Hops Real Hard Kombucha. Rood shared his advice during a TFA webinar, Launching a Fermented Brand.
Rood officially began Dr Hops in 2015 with co-founder Tommy Weaver. They met in a yoga class, and turned their passion for health and great hops into a kombucha beer they started brewing in Rood’s kitchen.
At the time, there was a lot of variety and craft beer and kombucha, but hard kombucha was unheard of. “You don’t have a lot of focus on health in alcohol,” Rood says.
Rood went to investors with a pitch deck that outlined why traditional alcohol products don’t appeal to a health-conscious consumer — craft beer is made with gluten, cider is high in sugar and hard alcohol is too strong for regular use. Dr Hops, meanwhile, is gluten-free, low in sugar, unfiltered, made with organic ingredients and full of active probiotics.
“We have a passion for creating more delightful, health-conscious alcohol, and really pushing the envelope with that,” Rood says. “One of our biggest challenges is still how to communicate that into a very tiny amount of time to consumers, retailers and distributors.”
Starting in a category that didn’t yet exist, figuring out licensing took years. Dr Hops began with $13,000 raised from a Kickstarter campaign, then crowdsourced another $10,000 the following year. By 2017 — with labelling, alcohol licensing and product stability figured out — investors pledged $115,000, enough to start small-scale commercial production. Dr Hops officially went to market in 2018, self-distributing and selling at street fairs and beer festivals.
“Part of the key to selling stuff without a huge marketing budget is focus,” says Alex Lewin, webinar moderator, Dr Hops advisor and TFA Advisory Board member. “Dr Hops started in the Bay Area, and won over relationships we had with some retailers — we had some real advocates. Don’t do a national launch if you have no budget.”
Rood stresses education is a key piece of marketing for the fermentation category.
“How much is the whole community speaking about and educating the world about and celebrating the value of live fermented foods? The more we’re all doing that, the more it works to sell these products,” he adds.
Test audiences, consumer feedback and word-of-mouth marketing have been key to Dr Hops success.
“The fact that we were able to grow our business almost three times in 2020 even in the pandemic with no marketing is one of the best things we have to say about what we have. People want this,” Rood says.
Highlighting strengths helps Dr Hops distinguish itself in a newly-competitive field of hard kombucha brands. Dr Hops’ product line includes flavors that compare to well-known alcohol beverages. Their Kombucha Rose flavor is a substitute for wine, Ginger Lime for a cocktail, Kombucha IPA for beer and Strawberry Lemon for a mimosa.
“While people might not understand hard kombucha, they pretty much already have a preference between beer, wine, cocktail and champagne or spritzers,” Rood says.
Health is core to Dr Hops, but higher-alcohol drinks are also higher in calories. Seltzer has been a key competitor to hard kombucha because seltzer’s calories are low.
“But it’s not interesting,” Rood says. “If you really love alcohol or food or beverage in general, you want something more interesting than that. At this point, we’re willing to gamble on enough people who care about transparency and authenticity that if we put the nutrition label on there and list all the ingredients, even if it doesn’t compare very well on a calorie level, there’s enough else to it that people are going to try it.”
Chefs and home cooks are using miso in innovative ways, experimenting with contemporary dishes inspired by traditional Japanese techniques.
“It’s becoming pretty ubiquitous in people’s kitchens now. It’s been a great creative outlet for people trying different misos,” says chef Kyle Connaughton. He joined chef-author Hiroko Shimbo and chef-educator Kirsten Shockey in a TFA webinar organized and moderated by chef (and TFA advisory board member) Robert Danhi Miso: Traditional Flavors with Modern Application.
Connaughton uses Saikyo miso as a salt and seasoning in the kitchen at SingleThread, enhancing the natural flavor of the vegetables and meat used in the 11-course tasting menu. SingleThread is a three-Michelin-starred restaurant, inn and 24-acre farm Connaugthon opened with his wife, Katina, in Healdsburg, California.
“I think chefs and food companies will continue to innovate in new ways and new directions because there are benefits that come way beyond creating a trendy dish,” Connaughton says. Using miso instead of dairy creates a less fatty, more nutritious dish, and miso can be used as a more sustainable substitution for less environmentally-friendly ingredients.
SingleThread’s culinary style is inspired by Japan (where Connaughton lived and trained for years) mixed with the local terroir of California’s wine country. Miso is used frequently , and he shared pictures of “how we go beyond miso soup and miso ramen.” Dishes included a roasted pumpkin puree with miso as a cream base instead of milk, duck liver parfait cured in miso, porridge made with wagyu beef and caramelized miso and a chocolate ganache made by blending in miso for extra umami flavor.
Shimbo, a world-renowned authority on Japanese cooking and author of “Hiroko’s American Kitchen,” showed off miso-based dishes from her home kitchen. These included different miso soups, a pastry where miso is mixed in with the flour and a pizza topped with a miso-based tomato sauce.
“Miso culture in Japan is diverse and wonderful,” Shimbo says. There are 16 miso techniques in Japan, each flavor originating from a different region in the country. “This extended geography with associated climate variations contributes to creating regionally unique food culture.”
Miso can vary in sweetness, aroma, saltiness, uses and production processes. Shimbo detailed the flavor, culinary tradition and modern applications of three types of miso: Sendai, Saikyo and Mugi.
“Not all the miso sold at the food stores are made equally or worth purchasing,” she adds. Miso made at the factory level can be cheap, with alcohol added to stop the fermentation. “We can’t expect food flavor or nutritional value in this type of miso.”
Kirsten Shockey, author of “Miso, Tempeh, Natto & Other Tasty Ferments” (and TFA advisory board member) agreed with Shimbo. When purchasing miso, study the source. Unpasteurized miso will provide the most benefits. Shockey studies the traditional uses of any ferment, and says miso should never be cooked beyond 140 degrees because it will kill the nutrients. In Japanese kitchens, miso soup is never brought to a boil.
“The knowledge of the people who were using these foods forever is also important,” Shockey says. “Think about how they’ve been used to keep people very nourished through centuries.”
Shockey shared different types of colorful miso pastes from her home kitchen. She also let viewers peek inside her 5-gallon cedar vat, where she makes long-aged batches of miso.
“Miso is this beautiful collaboration of microbes, enzymes, time, and all of this acting upon grains and legumes. And it creates something super delicious and, in a lot of ways, more than the sum of its parts,” Shockey said. “Miso is magical…I think of it as a top-level ferment because everybody’s involved, all the microbes.”
Modern society needs fermentation now more than ever, as the food system becomes industrialized and unsustainable, says Meredith Leigh, farmer, activist and author. Consumers are far removed from farmers and the land, and food produced in factories hurts the environment.
“People are eating more fermented foods. The experience of food is not a quantity thing anymore, it’s more of a quality/complexity thing.” Leigh shared her insights into meat fermentation and creating a food system connected to the land and animals during a TFA webinar, From Soil to Salami: Fermentation, Life and Health.
“The punch and umami and funk is really becoming more understandable to people. That’s really promising, specifically when it comes to protein. Smaller portions, more complex flavor over big chunks of flesh that are ultimately not in service of thrift or sustainability,” Leigh continues. “My hope is that the funkier the better because we really need people to be able to stretch their palate understanding in order to get specifically meat products in a better, more sustainable, ethical situation within the food system.”
Leigh started in the food industry as a farmer, raising vegetables and animals. Concerned with how much money she was losing to the meat processing sector, she streamlined her business by opening a whole-animal butcher shop and restaurant. Leigh served only regional meats and meat products to a local audience, but found the farm-to-table business model too complicated for the general public — folks were not ready to walk into a butcher shop and buy a whole animal.
So Leigh pivoted to educating, consulting with farmers, restaurant chefs and home cooks. She also authored two books, “The Ethical Meat Handbook” and “Pure Charcuterie.” [ADD LINK?]
Charcuterie often gets overlooked in fermentation conversations because meat preservation is a “vast umbrella” of fermented and cooked meat.
“Uncooked, salt preserved meat items are very much a beautiful culmination of a lot of different culinary fermentative processes that humans harness. It very much belongs on the docket of fermented superfoods,” Leigh says.
The fermentation of meat, though, can be shocking to chefs accustomed to cooking in relatively sterile environments. When making a salami, for example, the meat becomes swollen, smelly and drippy, fermenting in a humid room.
“It’s not exactly a beautiful process. If you zip down to the microscopic level, there’s a lot of death happening, there’s a lot of engorging. It’s a sugar battle,” Leigh says. “It’s a sugar feeding frenzy and some of them are actually eating so many sugars that they’re exploding and the enzymatic soup of these explosions is part and parcel of the flavor we associate with fermented foods.”
“I tell people, ‘Close the door, it’s none of your business because you’re fermenting.’ That advice is disarming because it’s amusing. But also it’s really true. You’re in there tinkering and you sort of have control over this process, but you sort of don’t. And that’s a good thing that you’re not totally in control. You’re surrendering to nature.”
Adds Kirsten Shockey, author and educator (and TFA advisory board member who moderated the webinar): “You’re much more of a microbe shepherd. You’re trying to herd everybody, but you have no control. Each of those microbes [is] out for themselves.”
Modern consumers and even commercial fermented food producers are often far removed from farming. Leigh says that, to reclaim our food systems, we need to look at the indigenous practices that founded the sustainable agriculture movement. Commercialized food erases the land ethic and the traditional farming and fermentative processes of indigenous people, especially indigenous women.
“If we as producers, curators and knowledge bearers of fermentation, if we’re not telling that part of the story to the people really into fermented foods, we’re not doing anybody any favors. We’re just making money and putting good food out there. Really connecting people back through fermented foods is one of the more hopeful ways we have of telling that story to people who will never touch soil or slaughter a pig or any of those things,” Leigh says, adding that the best place to start sharing that story is through social media. “The popular media conversation about fermentation is not doing that. Our production of these foods or curation of these foods is not only a way to elevate health, human health or flavor, but it’s also a way of commenting on and changing culture.”