We cannot write-off pasteurized ferments as the dead, less healthy cousin to its unpasteurized, live relative. All fermented foods provide health benefits, pasteurized or not. We also need to avoid getting caught up in superfluous health claims around fermentation’s benefits. Instead, we should focus on including fermentation as part of a regular diet.
David Zilber explored how the microbial transformation of food intersects with our gut microbes during Stanford University’s Center for Human Microbiome Studies Fermentation & Health Speaker Series. With growing scientific interest in fermentation – and increasing interest from consumers – the health benefits become cloudy in marketing claims.
“If you eat regularly foods full of life, life that lives regularly in the foods you consume but also inside of you, then you can be said to be a ranger taking care of a healthy forest,” Zilber said. “The health benefits of fermented foods should equally be viewed as being meaningful when they turn into a regimen, like exercise.”
A 2021 study by Stanford researchers published in the journal Cell found regularly eating fermented foods boost microbiome diversity, improves immune response and decreases inflammation. But marketing of fermented products is often shrouded in hearsay.
“As far as health claims go…(there are) sometimes outlandish claims made by Westerners about cure-all superfoods that disproportionately, and I quote from one study I found, ‘Seemed to benefit the individuals that sell them the most,’” Zilber said.
Take kombucha, for example. He rattled off a list of health problems kombucha founders have claimed the fermented tea has cured, from AIDS to cancer to constipation.
“The problem is that all these claims seem to come, in one form or another, from anecdotes of people who drink kombucha and have lived a life,” he added. They’re not researched in reputable cohort studies. “This is why it’s sometimes hard to separate the wheat from the chaff when it comes to fermentation. The people who want to believe the benefits only decry its Praises when a positive correlation is made but they also tend to speak the loudest.”
Zilber pointed out that consuming fermented foods, whether or not it’s a product with proven health benefits, is certainly still beneficial. Eating fermented foods regularly means “you’re also omitting a whole slew of other foods” prevalent in a Western diet, like highly-processed and chemically-preserved foods.
“If you put kimchi on your plate at dinner, you leave off mashed potatoes. If you use water kefir as your drink with it, you aren’t drinking Coke,” he said. “And that’s an important link we also can’t forget, when it comes to thinking about the health benefits of fermented foods, they are in many means inherently healthy.”
Many cultures have fermented for thousands of years to preserve food. In Tibet, yak herders rely on cultural wisdom passed down from generations to ferment yak’s milk for milk and butter.
“We’ve evolved alongside our microbes both evolutionarily and culturally,” Zilber added. “To Tibetans their folk knowledge of what leads them to Long lives and health is intrinsically tied to the practices of preservation that have allowed them to thrive in some of the most rarified air on Earth.”
Pasteurized vs. Unpasteurized
What about purchasing pasteurized vs. unpasteurized ferments? Unpasteurized ferments include live microbes, but that doesn’t mean pasteurized ferments aren’t healthy.
“Sometimes in cooking, if you’re looking to achieve a great flavor, sometimes you have to kill microbes because you have to pasteurize them for whatever number of reasons,” Zilber added. But it doesn’t mean that the food is somehow not worth eating, it just means that it’s not live, but it still contains lots of benefits. … There is a benefit to consuming something that microbes have lived through, even if it’s not pasteurized.”
Elisa Caffrey, the speaker series host and a Stanford PhD candidate, agrees. The benefits of unpasteurized ferments have not been studied. During fermentation, Caffrey notes, the microbes are producing metabolites still present during pasteurization. A complete study would characterize the metabolites over the course of the fermentation process, identify chemical compounds and then analyze the compounds for their benefits.
“That landscape we don’t understand at all and it’s a very, very interesting world to start exploring,” she said. “Until we start understanding all the different components of these foods and the way that they interact with not only the microbes in fermented foods with each other but also with the body, it’s really hard to then make these very generalized health claims.”
Caffrey, Zilber and Justin Sonnenburg, PhD, professor of microbiology and immunology at Stanford, host the Fermentation & Health Speaker Series. The series will explore the topic over the next few months with different speakers ranging from a scientist, food researcher and pickle producer. Registration is free.
When demand in Vietnam for Song Huong Foods (SHG) fermented foods began to wane, brand owner Nguyen Le Quoc Tuan decided to take the brand overseas.
The 20-year-old ferments company is most famous for their ferments, like pickles, seafood, eggplant, sauces and pastes. But, after the pandemic, a number of Vietnamese stores selling SHG products shut down. So Tuan, knowing Vietnamese expats love to eat Vietnamese specialties, turned to U.S. exports.
After six months of food safety tests and certification from the U.S. FDA, SHG released in 32 U.S. states in December 2022, “just before the upcoming Lunar New Year,” Tuan said.
Their distributor, CTWS Group, an Asian food wholesale distributor, said it’s the first time fermented products from Vietnam are sold in the U.S.
Local production has been a challenge, so supplies are still sourced from Vietnam. Tuan’s goal is to expand in the U.S., eventually selling in Costco, then export to Japan, Taiwan, Australia, Russia and China.
Read more (VnExpress)
The French baguette is as symbolic of France as the Eiffel Tower. The aromatic, golden, crusty bread has a deep flavor attributed to the long fermentation process.
And now the respected United Nations Educational, Scientific and Cultural Organization (UNESCO) Cultural Heritage of Humanity list – which includes other cultural fermented foods and beverages like champagne, kimchi and tequila – includes the French baguette. Specifically, the “artisanal know-how and culture of baguette bread.” President of France Emmanuel Macron calls it “250 grams of magic and perfection in our daily lives.”
“The traditional production process entails weighing and mixing the ingredients, kneading, fermentation, dividing, relaxing, manually shaping, second fermentation, marking the dough with shallow cuts (the baker’s signature) and baking,” UNESCO wrote. “Unlike other loaves, the baguette is made with only four ingredients (flour, water, salt and leaven and/or yeast) from which each baker obtains a unique product.”
The baguette is integral to the French way of life. More than six billion are baked every year in France, according to the National Federation of French bakeries.
The traditional baguette is taken seriously in France. It was officially given the name in 1920, a law specifying its minimum weight (80 grams) and maximum length (40 centimeters). An annual competition outside the Notre-Dame cathedral awards the best baguette baker in the country with a yearlong contract to serve the Élysée Palace, where the president lives.
“When a baby cuts his teeth, his parents give him a stump of baguette to chew off,” said Dominique Anract, the president of the National Federation of French Bakeries and Patisseries announced at the French Confederation of Bakers. “When a child grows up, the first errand he runs on his own is to buy a baguette at the bakery.”
The group led the effort to get the baguette on the UNESCO heritage list. The country was considering nominating the baguette, Paris’ gray zinc rooftops or the Biou d’ Arbois wine festival.
The news comes during a tumultuous time for artisanal bread. France is losing 400 artisanal bakeries a year since 1970, from 55,000 (one per 790 residents) to 35,000 today (one per 2,000). It’s been a significant hit to France’s rural areas, as supermarket chains overtake traditional, local bakeries.
French newspaper Le Monde points out that industrial bakeries are also putting mom-and-pop bakers out of business. Many consumers are swapping traditional baguette’s for modern favorites, like sourdough or burgers. Since 2017, sales of burgers in France have exceeded sales of jambon-beurre, the classic French ham baguette and butter sandwich.
After UNESCO’s announcement, the French government announced a Bakehouse Open Day to “enhance the prestige of the artisanal know-how required for the production of baguettes” and support new scholarships and training programs for bakers.
French bakers were skeptical. Parisian bakers told the New York Times after the announcement that their fears of high costs of wheat and flour (due to Russia’s ongoing war in Ukraine) would not be alleviated by the baguette’s new status.
“This UNESCO recognition is not what will help us get through the winter,” said Pascale Giuseppi, who was behind the counter of her bakery near the Champs-Élysées, serving a lunch rush for baguette sandwiches. “We still have bigger bills to pay.”
As Japanese consumers continue to swap beer, wine and cocktails over sake, the country’s national drink, industry experts think the doburoku sake variety could revive the dwindling sake market.
Doburoku is the catch-all term for sake that is unfiltered and gently carbonated. Described as rustic, cloudy and soupy, the drink’s brewing process doesn’t follow traditional sake rules. Brewers experiment with flavors, making it sweet or savory. It’s a “hyperlocal expression of soil and culture is its trademark,” reads an article on digital beverage publication Punch. Doburoku is typically unpasteurized, brewed in small batches.
There are only around 200 doburoku brewers in Japan, many who are farmers running small inns and restaurants. Only about two dozen of Japan’s 1,500 sake brewers make doburoku.
“At Heiwa Doburoku Kabutocho Brewery, the drink comes plain or aged, but also with unusual variations: dry-hopped, infused with matcha, mashed with persimmons, or blended with azuki beans, in part to tone down the alcoholic sharpness that many among sake’s detractors find off-putting,” continues the article. After fermenting the rice, koji and yeast for about two weeks, most of Heiwa’s doburoku is made in 7-liter pots in a backroom of the bar.
Norimasa Yamamoto, Heiwa Shuzou’s fourth-generation president, hopes to generate interest in sake by putting a “modern spin on the old-fashionred drink. …I’m hoping that, once you’ve tried doburoku, you’ll become curious enough about our rice fermentation tradition to delve into sake,” he says.
Read more (Punch)
Do you love a mild mozzarella, a salty Parmesan or a funky brie? Thank microbes.
Though the thousands of varieties of the world’s cheeses all begin as a white lump of curd, the diversity is astounding. From the flavor to the color to the texture, cheese goes from “uniform blandness to this cornucopia” thanks to bacteria, yeasts and molds. An article in Smithsonian Magazine – titled The Science Behind Your Cheese – shares the details.
“More than 100 different microbial species can easily be found in a single cheese type,” says Baltasar Mayo, a senior researcher at the Dairy Research Institute of Asturias in Spain.
Scientists have only recently begun to study the microbial nature of cheese. To find out the bacteria and cheese present, scientists extract DNA from the cheese, then match it to genes in the database.
“The way we do that is sort of like microbial CSI, you know, when they go out to a crime scene investigation, but in this case we are looking at what microbes are there,” says Ben Wolfe, a microbial ecologist at Tufts University.
Though cheesemakers often add starter cultures of beneficial bacteria to fresh curds to transform it into a delicious cheese, Wolfe’s team found the microbiomes of the cheese “showed only a passing resemblance to those cultures. Often, more than half of the bacteria present were microbial ‘strangers’ that had not been in the starter culture,” continues the article.
Those “strangers” dumbfounded researchers. Microbes like Brachybacterium found in Gruyère are more commonly found in soil, seawater and chicken litter. Or the Halomonas most commonly found in salt ponds and marine environments. Or, Brevibacterium linens found in damp areas of skin, such as between the toes. Those bacteria come from the environment of the cheesemaking facilities. The microbes come from the cow, goat or sheep, the bacteria in the farm’s stable, the skin bacteria from the hand of the milker, the microbes in the dairy storage tank and/or the sea salt in the brine used to wash down the cheese. Hundreds of bacteria have been detected in long-ripened cheeses.
“Furthermore, by repeatedly testing, scientists have observed that there can be a sequence of microbial settlements whose rise and fall can rival that of empires,” continues the article.
Modern cheesemaking is, sadly, more controlled, meaning modern cheese isn’t as flavorful. Cheesemaking has “become tamer over time,” cleaner and more sterilized, filtered, pasteurized, machine operated.
“Many of our cheddars, provolones and Camemberts, once wildly proliferating microbial meadows, have become more like manicured lawns. And because every microbe contributes its own signature mix of chemical compounds to a cheese, less diversity also means less flavor — a big loss.”
Read more (Smithsonian Magazine)
As a fermenter with a doctorate in library and information studies, Julia Skinner finds the intersection between fermented foods and history fascinating. That crossroads is where humans evolved with food preservation techniques and created community around fermentation’s flavor.
“I realized there was so much overlap with the ways other cultures were using fermented foods,” Skinner says. “Every culture in the world ferments, so it’s not surprising that we all have come to the same ways to utilize them in our diets over the years. In my research with food history, food is a tool for humans to connect.”
But, in the growing amount of available literature on fermentation, Skinner noticed a hole. Missing was a comprehensive historical overview of fermentation around the globe. She spent years researching and writing on the subject for her new book “Our Fermented Lives.” The 384-page book provides a holistic overview on fermented foods in international cultures.
Skinner’s journey into fermentation began over two decades ago. With an overabundance of produce from her home garden, she turned to fermentation to use her extra fresh vegetables. After leaving a job as a rare book curator in 2018, Skinner “dreamed of working with food” rather than just keeping it a home hobby. It was a roller coaster period of life for Skinner. Within a few months into her job hunt, her mother and grandmother passed away. Unsure of the best career path, her mother’s last words to Skinner encouraged her passion: “Tell people about the food.” Skinner’s business was born, Root Kitchens “a fermentation and food history company that bridges the gap between modern people and historic food.”
Skinner is now a food history consultant and offers fermentation courses and fermentation planners (that she illustrates). A graduate of a fermentation residency program at Sandor Katz’ Tennessee home, Katz encouraged Skinner to add fermentation classes to the Root Kitchens repertoire. Katz wrote the foreword to Skinner’s book.
“I love doing fermentation and incorporating it into my larger food history work,” Skinner says. “The fermentation classes I teach end up being my most popular ones, people are so interested in fermentation.”
Below is a Q&A with Skinner, who spoke with The Fermentation Association about her new book.
The Fermentation Association: In your research for the book, was there any overlap between how different countries ferment that surprised you?
Julia Skinner: One thing I found really interesting, in the chapter on health, I looked into how traditional medical systems use ferments. Each one kind of had different ways that they accounted for fermented foods in our diets because, in a lot of traditional medical systems of course, food is the basis of a lot of treatments and health recommendations, and so a lot of them recommended sourness and the flavor of sourness as a balance for other flavors. When you think about, for example, traditional food pairings like lemon and fish or mustard and pork, those are actually based in humoral theory because the sourness and the heat of the mustard and the lemon balance what was considered the cold, phlegmy properties of the pork and the fish. So you would have a dish that was balanced and wouldn’t go too far one way or the other. You see that with vinegar in dishes too, it’s used in the same way.
In traditional Chinese medicine, there’s also a use of sour foods in the spring as a way to balance your bodies after a winter of richer foods. That surprised me.
TFA: What ferments do you think had the greatest impact on civilization?
JS: I think the best way to think about it is not so much a specific ferment but instead to think about the processes. Alcohol production was a big one, one of the big reasons being that it helped us with water safety. But also in alcohol production, people would take their stale bread and could brew it into something. People could also take their grapes or peaches that were about to go bad and brew them. It helped with food waste, it provided them nutrients and vitamins.
But also bread baking. Both bread and alcohol, when we think about the history of fermentation, are very tied with agriculture. When we have a steady supply of grains – and when we are in one place so we can make things because we’re not moving around all the time – we are able to ferment more food.
And then of course lacto-fermentation, too. It’s how people preserved their vegetables for the winter.
Thinking about all these different ways that we have preserved food and promoted our health and cut down on food waste, fermentation is a good place to think about the specific impacts it had on civilization.
TFA: Humans have been fermenting for centuries. Do you think society has lost some recipes?
JS: Absolutely. The last chapter of the book is called “The Future” because I want us to recognize ourselves as part of a living tradition. I talk about our work in fermentation as being a bridge between these traditions our ancestors had and this knowledge they had, and we now can carry that on to the future and we can add to it. We can be a part of this very living thing which I think is especially appropriate with fermentation since we’re working with living organisms.
One of the things I talk a lot about in that chapter is how documentation of fermentation, fermented foods, has not always been common. It’s just not been widely documented. One of the reasons for that is that these foods were at one point in time very, very common. Fermented food is still very common, all of us eat ferments all the time. But I think home fermentation practices used to be much more common, and so people didn’t think to write down the way their mom versus their grandma versus their aunt made this food because everybody was making it, it was so ubiquitous. Well you jump forward a few generations and then nobody’s making it and now we don’t know how people are making it.
And then there’s the other issue of the fact that the people who were preparing and sharing the knowledge of these traditional foods were often people whose knowledge wasn’t considered worth preserving by the people who had literacy. So women, people who were enslaved, people who were colonized and did not have access to writing and the transmission of knowledge. If your country has been colonized and you don’t speak English or you don’t have access to a printing press, how can you widely communicate in the ways that are accepted by the larger world? That speaks to the importance of doing research and talking to people who are actually in the community rather than just relying on English language resources.
But it also is a reminder that we have a responsibility to document stuff today, please write this stuff down, please share and record what you know and make sure you’re talking with your community members, especially the ones who are unlikely to write these things down so that we actually have a record for the future.
TFA: Any surprising ferment you had not heard of before?
JS: Gundruk, it’s a fermented mustard greens and similar sorts of thick Brassica greens that are salt packed and fermented. It’s a Nepalese ferment.
TFA: You mentioned your fermentation classes at Root Kitchens are your most popular. Why do you find people want to take fermentation classes?
JS: A couple of reasons. One, I think we just see a lot more people that are interested in reconnecting with these traditional methods. People often feel like they’re reliant on store-bought foods and don’t know how to do traditional preparation methods or feel like they’re inaccessible. One of the big tenets behind when I teach something is I try to teach it as low-tech and accessible as possible. Instead of me being like “Go buy all these airlocks,” I teach “Here’s a jar, here’s some vegetables, here’s some salt, we’ll just use that and if you want to use other equipment later, you can.”
I think another part of the reason people like the classes is because they realize how simple and accessible it is. I focus a lot on those traditional methods and that accessibility, but then I also focus on food waste reduction and thinking of how we’re using our scraps. For example, when I make fire cider or any other infused vinegar, I strain out the vinegar when it’s ready and then I save all those scraps and I dehydrate them and I make them into seasoning blends so that I’m not just throwing them in the compost.
TFA: What do you find to be the greatest challenges and opportunities in fermentation education?
JS: Frankly one of the challenges is figuring out how to balance your desire to share knowledge with people with your desire to pay your bills. I think all of us know we love this community, we love sharing, but figuring out how to balance that sharing with the fact that I am working and I need to be paid for that work. One of the ways I’ve done that is I offer scholarships to my classes so that I’m able to bring that knowledge to people who maybe won’t have an opportunity to get it otherwise.
I find it very fun and I find, if somebody’s signing up for a fermentation class, they’re already interested, you don’t really have to get buy-in from people. Even if I’m just talking with people and they learn I’m a fermentation educator, they get really excited about it. It’s clearly something that captures a lot of people’s imaginations.
TFA: You’ve been fermenting for 20 years. Have you seen more interest in fermentation from the general public?
JS: Yes. I remember when I started fermenting food, people knew what fermented foods were. At the time I lived in Iowa and there was a lot of sauerkraut because there is a large German population there. But a lot of people were no longer making it at home or maybe their grandparents did and they were just like “Oh yeah, grandma makes sauerkraut but then like the whole kitchen smells bad for a month.” It’s more popular because of the proliferation of educational opportunities, because of where we’re at culturally and then the proliferation of products, the fermentation product market is just burgeoning, you guys (TFA) points out the data all the time. It’s great because I think it means that fermentation has become a lot less scary to people than it was, which I love to see.
TFA: What do you see as the future of fermentation?
JS: I think we’re in a really interesting period right now because we are at the confluence of this interest in these very traditional methods, like the kind of stuff I teach, and then also at a point where we have more ways in which to do very scientific and precise fermentation and to document and record and share the knowledge we have. We’re at this place where we have these traditional ferments on one hand and then we have folks who are in a lab growing specialty yeast on the other hand. We’ve never been in a historical moment where we’ve had those both happening to this degree. In both cases, now we have network technologies, all of these different ways to record and share what we know. I think the future of fermentation, it’s going to continue to become popular, more popular than it is right now, people are very interested in it.
I think what we’re seeing is that there’s a space in the fermentation world for everybody to fit in. That’s going to be a lot clearer. If you want to just do a home practice like what I do, there’s space for that. If you want to kind of go more into the biotech side, there’s space for that. Or if you want to do something in a restaurant, there’s space for that. There’s a lot of room for people to really find where their niche is within the fermentation community.
The modern consumer is not disconnected with fermented foods, they’re disconnected with the fermentation process. In a discussion between fermentation revivalist Sandor Katz and well-renowned epidemiologist Tim Spector, the two experts agree that, if gut health is going to improve, humans need to eat a diet rich in fermented foods.
“The thing that has disappeared from most people’s lives is familiarity with the process of fermentation. And because it has largely disappeared into factories, we imagine that it must require sterile conditions, require a microscope or a knowledge of microbiology,” says Katz, fermentation author and educator. “We project all of our anxiety about the idea of cultivating bacteria onto the process of fermentation, when in fact fermentation is a strategy for safety and people have been doing it with the simplest of facilities without any knowledge of microbiology for literally thousands of years.”
Katz and Spector, professor at King’s College London and author of the book “The Diet Myth,” discussed fermented foods on an episode of the ZOE Science & Nutrition Podcast. Listener questions revolved around safety. Consumers understand fermented foods are good for them, but are still leery about eating live bacteria.
“Fermentation is the hot craze in fancy restaurants across the western world. But these foods make us uneasy,” said Jonathan Wolf, podcast host and CEO of Zoe. “The idea of letting food rot and then eating it goes against everything our parents taught us. …Five years ago, when I started Zoe, I really had no idea what fermentation was. To be honest, fermented foods sounded like something I would have to throw in the trash.”
Wolf asked Katz why even talk about fermentation if it’s a niche. Katz, credited with revitalizing fermentation in the U.S. and Europe, disagreed.
“Every person in every part of the world eats and drinks products of fermentation almost every day. I’m not sure how you could call that a niche type of food,” Katz said, listing off popular fermented foods: bread, cheese, cured meats, condiments, olives, pickles, coffee, chocolate, vanilla, wine and beer. “Foods that are really everyday foods are products of fermentation.”
Most of today’s consumers are victims of what Katz calls the “war on bacteria…the indoctrination that bacteria are our enemies.” Fermentation, though, is an integral part of foodways all over the world. He adds: “Fermentation is an essential part of how people everywhere have been able to make effective use of whatever kinds of food resources are available to them.”
Fermented foods and beverages are experiencing a popularity boost in part because of the growing health and wellness trend. Ferments have a high amount of nutrients and live microbes, which improve gut health. While there are some cases of proven health benefits of consuming fermented foods, Spector points out fermented foods have not all been fully tested.
Still, there’s enough evidence to indicate we should be eating fermented foods. Korea, Spector says, has one of the healthiest westernized populations. They’re eating an average of 36 kilograms a year per person. That’s an extra probiotic supplement of 20 species, including yeasts and fungi, things you won’t find in a health food store, Spector says.
“It helps your gut microbes (because)…you’re getting the prebiotic and the probiotic. The fertilizer and the seeds both at the same time,” Spector says. “That’s what’s unique about those sorts of types of fermented vegetables that we don’t often talk about. And that’s probably why they potentially have greater health benefits than just the pure microbes on their own. … It’s that double system of both feeding the original contents of your gut microbes, stimulating new ones to grow more of the good guys, and consuming these probiotic microbes that don’t live in humans. Just passing through has a beneficial effect.”
Spector compares those commensal microbes to a rich, American cruise ship passing through a poor, island community. They come in, spend loads of money to dispense through the local economy, then leave.
Live vs. Shelf Stable Products
Though products like bread and sauerkraut are fermented, that doesn’t mean all bread and sauerkraut are fermented. Highly processed, shelf-stable versions kill off the beneficial live microbes.
“There’s been an explosion in the UK of things like kefirs and kombuchas that you can buy in stores, and there’s a suspicion that many of them do not contain live microbes,” Spector says. Brands use ultra-fine filtration systems to get rid of microbes; they pasteurize products to ship it around the country; they add lots of sugars that inhibit the microbes; they make vinegars with such high acidification that it kills the microbes and the mother.
“It’s great to have these products, but I feel they could be exploited,” he adds.
Spector said there’s not a word for a true fermented food yet – he suggested using the term “live fermented food” – so consumers need to read labels at the grocery store. A kefir or kombucha can have between 10-30 varieties of microbes, but you may only be getting only one depending on what brand you buy.
Live ferments will generally be in the refrigerated food section. Heat processed, shelf stable foods are usually on the grocery store shelf.
Katz encourages consumers to steer away from bigger, national brands when purchasing ferments and instead buy from smaller, regional brands who don’t need to process their ferments to ship.
“The more educated you are, the more quality products you can find,” he says, advocating for people to research their food.
He points out the trend of the “lightly fermented soft drinks” can fool consumers, too. These drinks often have a high sugar content with no real benefit to the microbiome, Katz says. Though they can be a great replacement for traditional, sugar-filled sodas, you’re still drinking a lot of sugar.
“Anything sugar-sweetened, you really want to exercise restraint and moderation,” he says.
Katz ended the podcast with his five tips for anyone wanting to try fermented products.
- Don’t be afraid to try it. Katz: “Do not project all of the anxiety you’ve ever had about bacteria onto the process of fermentation. Understand that these are ancient practices that have been tested over time and that they are extremely safe.”
- Understand the conditions. Fermentation is about manipulating the environment for optimal growing conditions. Understand what they are to support lactic acid bacteria and avoid spoilage organisms.
- Don’t overthink it. Accept the simplicity of the fermentation process. Don’t obsess over what could go wrong.
- Experiment. Katz points out there are unlimited variations of fermented food combinations. “Don’t be afrait to play around.”
- Be creative. There are many fermented foods to incorporate in the diet. The hard part for beginners is getting accustomed to them. Try combinations that work for you – kimchi on eggs or pickles in salad dressings, for example.
Edmundo Farrera describes the taste of mezcal as a complex experience: “First you taste the valley where the agave plant was grown, next the earth it came from, and then on to taste the cosmos and time.”
The Veracruz, Mexico native who opened New Zealand’s first mezcal bar says each sip of a great mezcal is “so beautiful and powerful, like pyrotechnics exploding on my palate.”
An ancient drink that dates back to the Aztecs, they agave was eaten and used in ceremonies. Mezcal came about after the colonization in Mexico by Spainards. They brought Filipino slaves with them, who shared distillation techniques with the Aztecas.
Farrera says mezcal has long been popular in America but only recently it’s becoming more popular globally. American foods and sommeliers, he notes “are fascinated, even more than us, with these agave spirits. They get into it, they study it, a good percentage of American sommeliers, like with wine, can recognise different species of agave in a blind tasting of mezcal.”
He advises “a real mezcal drinker will never touch a cocktail.” Mezcal should be enjoyed sip-by-sip, he says, with the first sip awakening the palate and the second sip experiencing the multi-dimensional taste.
Read more (Stuff)
Fermentation continues to top food trend lists, health movements and restaurant menus, influencing more curious consumers to buy fermented foods. But the average consumer remains fermentation clueless.
“Fermentation is a really complicated subject and we’re just reaching the tip of the iceberg at this point when it comes to the research,” says Jenna Mills, account manager at Eat Well Global, a food and nutrition consulting agency. “A complicated subject like this is loaded and I feel that individuals and consumer know just enough to be confused.”
Five food professionals shared their thoughts on how to educate consumers about fermentation during a panel at FERMENTATION 2022. Panelists included: Mills, Shannon Coleman (associate professor and state extension specialist at Iowa State University), Matt Lancor (CEO and founder of Kombuchade), and Kirsten Shockey (author, educator and co-founder of The Fermentation School and TFA Advisory Board member). Amelia Nielson-Stowell, editor at The Fermentation Association, moderated.
The panelists agreed fermentation brands need to stop overcomplicating fermentation to the consumer, focusing on simple communication strategies.
“I compare it to a small child asking where babies come from – a simple answer is enough,” says Shockey. “With fermentation, often, we’re ready to say that lactic acid bacteria come in and they’re eating carbohydrates and there are these metabolites and flavors involved. We’re ready to share all the details – and we’re met with a blank stare. People just often want to know what’s the difference between a pickle and a ferment.”
Shockey, who teaches at the women-run Fermentation School, says she’s felt pressure over the years to innovate her classes and teach new subjects. But, especially since the Covid-19 pandemic when more consumers focused on health and turned to fermentation, her most popular classes are still the basic fermentation 101.
In a TFA survey last year, 70% of fermentation producers said a greater understanding of fermentation and familiarity with the flavors associated with fermentation would foster increased consumption of fermented foods.
Kombuchade is taking a unique approach to that education component, focusing on kombucha as a recovery drink.
“I’m looking to make probiotics cool for athletes, much like Gatorade made electrolytes cool for athletes,” Lancor says. The science of food is typically a mechanical process: eat fats, carbohydrates and proteins for optimal energy and performance. “There’s actually a microbial fermentation process that’s helping to rebuild your muscles.”
Kombucha marketing is geared toward a yoga, enlightenment crowd, Lancor adds, only reaching a certain number of consumers. It doesn’t resonate with all consumers.
“The south side of Chicago guys that play on my rugby team, they were never going to grab that kombucha bottle off the shelf with that kind of messaging,” he says. “There wasn’t this message of probiotics can be used for performance or recovery or even understanding kombucha’s place within an athlete’s regimen.”
Communicating Science & Tradition
Fermented food brands are tasked with bridging the gap between science and consumer.
Consumers keep informed about food and nutrition trends through professional associations (69%), academic (67%) and dietitians and nutritionists (62%), according to a consumer insights survey by Eat Well Global.
For 77% of consumers, the advice of dietitians and nutritionists impacts which foods they buy. Mills says healthcare professionals offer that counseling on how to incorporate fermented foods into the diet.
Don’t forget the ancestral wisdom, Shockey points out.
“My one liner is we’ve evolved with these foods and you are here because your ancestors successfully fermented,” she says. Rather than educating that people should eat a tablespoon of sauerkraut a day to meet nutrition needs, “try to bring it into your world naturally.” Eat a mixture of ferments, with yogurt at breakfast or hot sauce at lunch and kimchi at dinner.
“We cannot put ferments into this box that must be eaten raw. That to me is a barrier. You should eat this in any way that feels right to you,” she says, adding ferments were traditionally eaten cooked in soups and stews. “But in our minds right now is the idea that we have to eat our probiotics raw. These foods have so many metabolites that are being created in production and they follow through in the cooking process.”
Challenges to Starting a Brand
Starting a fermentation brand can be an overwhelming task. Sandor Katz, fermentation author and educator, said in his keynote address at the FERMENTATION 2022 conference that education is a huge challenge for people launching new fermented products.
“They often end up putting a lot of their energy into educating consumers,” he says.
Coleman says state extension offices are an underutilized resource for new producers. Her office got into food preservation after noticing many Pinterest recipes that gave poor advice on food safety.
“Just about every extension program has some form of food preservation type of program that they are delivering to consumers and they want to help,” Coleman adds.
There are no universal standards for labeling, an obstacle for new producers.
“Labeling is such a sensitive issue because you can get into big trouble with the FDA,” Nielson-Stowell says, pointing out the U.S. Food & Drug Administration only has 12 approved health claims a brand can put on a label. “It also gets tricky putting ‘probiotic,’ ‘prebiotic’ or ‘postbiotic’ on a label. It’s not regulated and confusing to consumers.”
The International Scientific Association of Probiotics & Prebiotics (ISAPP) is pushing for -biotics to be a more protected term. According to ISAPP, only fermented food brands with a scientifically measured -biotic should but it in a label. Their health benefits must be documented. For example, yogurts often have defined probiotic strains on their labels.
Nielsen-Stowell recommends using “live cultures,” “live microbes” or “naturally fermented” instead. And make sure retailers know what that means.
“If you’re getting your set in store with a retailer, the retailer will be your biggest advocate. The retailer is going to be the one talking to the customers more than you. Educate them. Do they know why your product is better than your competitor’s product?” she adds.
Aruna Lee’s path to running a fermented food brand is riveting, from her journey as an orphan to Buddhist nun to founder of Volcano Kimchi.
Lee’s story is detailed in a San Francisco Chronicle feature. Adopted by her teacher, she remembers sneaking out of bed in the middle of the night and digging up dongchimi, a winter radish kimchi fermented in large crocks buried in the ground. Later, as a nun in seminary school, Kimchi was communally made during gimjang, the process of kimchi making. The members of the monastery would prepare bulk batches in winter and spring in a large bathtub, storing it in underground crocks.
Curious about the world, Lee later left the monastery and traveled the world. She met her husband and eventually made roots in San Francisco. After the recession forced her to leave her career in the nonprofit sector, she began making kimchi for sale at farmers markets in 2014 without any professional cooking experience. Her organic kimchi is made similarly to how she learned in the monastery — including keeping it vegan.
“When you add fish sauce and shrimp paste, it overpowers everything and you don’t taste each ingredient. When you add simple ingredients, it’s balanced. It has a harmony of that flavor,” Lee says.
Read more (San Francisco Chronicle)