When demand in Vietnam for Song Huong Foods (SHG) fermented foods began to wane, brand owner Nguyen Le Quoc Tuan decided to take the brand overseas.
The 20-year-old ferments company is most famous for their ferments, like pickles, seafood, eggplant, sauces and pastes. But, after the pandemic, a number of Vietnamese stores selling SHG products shut down. So Tuan, knowing Vietnamese expats love to eat Vietnamese specialties, turned to U.S. exports.
After six months of food safety tests and certification from the U.S. FDA, SHG released in 32 U.S. states in December 2022, “just before the upcoming Lunar New Year,” Tuan said.
Their distributor, CTWS Group, an Asian food wholesale distributor, said it’s the first time fermented products from Vietnam are sold in the U.S.
Local production has been a challenge, so supplies are still sourced from Vietnam. Tuan’s goal is to expand in the U.S., eventually selling in Costco, then export to Japan, Taiwan, Australia, Russia and China.
Read more (VnExpress)