Sake sales in the U.S. grew 16% for 2020, and plant-based meat alternatives and miso each grew 26%. – SPINS
The second largest burger chain in Japan is now serving an amazake shake. Mos Burger is pairing non-alcoholic amazake (fermented rice, koji and water) topped with Mos Burger’s vanilla shake. They are collaborating with sake brewery Asahi Shuzo to create the amazake ingredient. Amazake is traditionally served at shrines around New Year’s Eve, and Mos Burger will serve the seasonal shake through February.
Japan’s fast-food chains are leading unique fermented creations. Starbucks Japan released a limited Lemon Yogurt Fermented Frappuccino last year that included amazake.
Read more (TimeOut)
Atlantic Sea Farms began 2020 with landmark accomplishments. Their food service partnerships were bigger than ever, providing ready-cut kelp for David Chang’s kelp bowl created for Sweetgreen restaurants, seaweed kimchi for B.GOOD restaurant’s burgers and a kelp puree for salad dressing at Western Pennsylvania restaurant Lil’ Bit.
Then the coronavirus pandemic business shuttered restaurants, and Atlantic Sea Farms — which had sold 90% of their Maine kelp to food service establishments — had to flip their business model. Their new fermented products (Fermented Seaweed Salad, SeaChi, SeaKraut) and frozen Ready-Cut Kelp and Kelp Cubes became the focus of kelp processing. Atlantic Sea Farms will end 2020 processing 900,000 pounds of kelp and selling their retail product in 800 stores.
“People are excited about what we’re doing. We’re fermenting seaweed, and it tastes really damn good. We have retail buyers even at a time when every store is limiting SKUs, and they want our product,” says Brianna Warner, CEO of Atlantic Sea Farms. “The seaweed people typically eat in the United States is imported dry, rehydrated, then dyed with all the same chemicals that’s in Mountain Dew. But we are making a fermented seaweed that’s fresh, healthy and has all the goodness that comes from fermentation and kelp.”
Atlantic Sea Farms launched nine years ago as the first seaweed farm in the country. The majority (98%) of seaweed Americans eat is imported from Asia dried and unnaturally dyed. American-grown seaweed is still a new concept. When Warner became CEO two years ago, she set big goals for the small company. She wants Atlantic Sea Farms to provide alternative income sources for Maine’s lobster farmers, clean the water to aid climate change and make healthy food. They’ve increased the amount of kelp they produce to 14 times what they did two years ago and, by 2021, they will be in retail locations all over the U.S.
Coming on the heels of numerous awards for their one-of-a-kind, fermented kelp-based products, Warner spoke with TFA about Atlantic Sea Farms.
TFA: Tell me how your work at the Island Institute (Maine’s community sustainability non-profit) introduced you to Atlantic Sea Farms.
Briana Warner: At the time, Atlantic Sea Farms was called Ocean Approved and they were basically just a farming company. They were growing seeds and farming and I’m a development economist by trade. I was in the foreign service for a number of years before I moved to Maine. And the big question that the Island Institute was trying to solve and why they hired me as their first economic development director is we’re so dependent on this natural resource, which is lobster. It’s a lobster monoculture, we’re one of the most rural states in the country, we’re the oldest state in the country as far as demographics go, and there’s very little else in many of these communities other than lobster. There just is no diversity.
At the same time in Maine, we’ve had 10 of the best lobster farming years in the past 20 years. But that is worrying. Why? We know the Gulf of Maine is warming faster than 99% of oceans worldwide, and we know that’s because there’s arctic ice melt that’s creating a confluence of currents that gives the best opportunity for lobsters to thrive here. But what that ultimately means is it will continue to warm. And it will continue to warm to the point that lobsters are no longer surviving at the rate than they’re surviving now.
So with my economic development background, the ultimate solution is to provide alternative supplemental sources of income now while people have the money to invest in it. This is a way to absorb some of the shock of that lobster volatility so that in 10, 15, 20, 30, 40 years, whenever it is that lobster isn’t as secure as it is now. And it’s not secure now either — we know there will be lobsters now, we just don’t know where the price is, we don’t know where it will go, that’s some of the volatility, and all the eggs are in that basket.
The ultimate proof of concept is if we’re able to help people adapt to this kind of economic change and at the same time, mitigate some of its climate change effects. Because when you plant seaweed, you’re actually removing carbon and nitrogen from the water and reducing acidification locally. So it’s this incredible crop that’s off season to the lobster income.
I started working with fishermen to start getting them into seaweed, but the problem is there is no institutional buyers at scale in the entire country. We were the first commercial seaweed farm in the country, when I joined, they were just farming their own seaweed but not buying anything from anyone else. So we really had to think big about what could the supply chain look like? And how could we make this a viable alternative income for fishermen?
The answer to that is, first, make a good product that people want. Second, make sure that that money goes back to the fishermen. And that’s really what our entire business model is based around. Coming up with products that are really delicious, putting them out there in a way that’s accessible, because right now 98% of the seaweed that we eat in the United States is imported, Fresh seaweed is not something anyone has had in the United States. This is a totally different product from the very very cheap stuff that comes from Asia, and it’s a very clean product because it’s grown in the clean, cold waters of Maine by independent fishermen farmers. And it tastes good. Our supply chain that we’ve built from that narrative, we create all the seeds in house, we give them out to our farmers for free, then we guarantee purchase of every single blade of kep that they grow.
When someone is buying a jar of our Fermented Seaweed Salad, that money is going back quite literally into the pockets of fishermen because our whole supply chain is built around as much as we can sell, the more we can put in the water and buy. Then we can make the ocean cleaner, we can make the coast healthier from an economic perspective, and the products are really good for the consumer and taste good. So it’s sort of this five-legged stool that we’re constantly working towards.
TFA: How does kelp farming work?
BW: Our fishermen usually have four-acre farms, so you lease the water. You have to get a permit and a lease (from the state), which takes many months if not years. And we help them with all of that. We provide all the technical assistance for their site selection and leasing requirements. And then on four acres, they put two mooring balls at either end of about 1,000 foot of line, and they do this 13 times on the farm. They put it about 7-feet under water, so all you can see is mooring balls. They put it on these 1,000-foot, horizontal ropes and the kelp starts growing. Kelp grows up to 6-inches a day in the warmer summer months. So it really grows very quickly. We harvest what we call a baby kep because it’s so young. Because it’s at the top of the water column, its this incredibly high-quality food that allows us to serve it fresh in a way that wild harvest wouldn’t because wild harvest you don’t know if you’re getting a 4-year-old plant or an 8-year-old plant whereas, with us, we’re harvesting very young, very tender, very clean kelp that’s at top of the water column.
Right now, we work with 24 kelp farmers. It’s owner-operator run, they have the license to fish and own their own boat. Our farmers work lobster season from June to November, plant our kelp seeds in November and December, then start harvesting them in April. Kelp is the inverse of lobster season.
TFA: Atlantic Sea Farms was just a kelp farm when you joined the company two years ago. Why expand to commercial products?
BW: We were growing 30,000 pounds of kelp a year when I came on in 2018, and now our kelp farmers are growing 900,000 pounds of kelp a year. We rebranded and came out with all these products in 2019 because 30,000 pounds is such a small scale. Nobody is going to make money from doing that, especially farmers. If we really want to make an impact on the coast, there’s a sense of urgency to build this quickly and make sure that we get the scale that we need so we can actually help absorb some of that shock.
Most lobster in America is actually sold to restaurants. But with COVID, people had absolutely no idea what kind of season they were going into this year. It was terrifying. But we were able to send out an email before kelp harvest season saying “There’s a whole lot to worry about right now, but us picking up is not one of those things. We will be there and we will honor every commitment we have.” And it was not easy. It was very, very challenging. And we did it. Because we know above all else, integrity along this coast is what we’re built on and what we’re doing this for. So if we can’t do that, what are we doing? So we picked up, by the last dollar we had.
We were mostly working in food service, that’s why there was such a big fallout. But we had these fermented products that were used in some food service locations but were mostly part of our regional brand we were building in New England. We have our jars, we have our frozen products. They were just in the region. And we really just turned it on its head and went after buyers of national chains for retail and switched our food service to retail. We’ll be launching in Sprouts in January with our frozen products, we’re in several regions of Whole Foods already and we’ll be in more starting in April, we’re in MOMS, Wegmans, all these places where there are ferments. We feel very blessed and very lucky, we’ve been working our tails off. I can’t quite say it’s worked yet. We’ve got these placements, now we’ve got to slam these out. In June we were in 100 stores but by January, we’ll be in 800 stores.
TFA: What does Maine kelp taste like?
BW: It’s very fresh, very vegetal, very light. For our ready cut, for our cubes and for our fermented salad, We blanche it so it knocks off the sort of low-tide taste. That also gives it the green color because, when you dip seaweed in hot water, it turns bright green, so we don’t ever use any dyes or anything. For our SeaChi and our Sea-Beet Kraut, we use it raw because people want those kick-in-your face flavors. If you like kimchi, you’re not going to be afraid of a pretty hard umami taste. It makes our SeaChi so good to have that deep, ocean flavor on it that you’d usually have to use fish sauce for. The blanched seaweed really tastes super mild. It kind of takes on the flavor of whatever you put in it. It’s loaded with calcium, potassium and iodine.
TFA: Have you seen Americans’ perceptions of eating seaweed change? Do you think their perceptions of fermented food have changed, too?
BW: Absolutely. With seaweed, two of the top importers of seaweed are Trader Joes and Costco. People are eating it. There’s nori sheets everywhere and there’s sushi restaurants in the farthest reaches of America. It’s everywhere. People have definitely gotten a taste for seaweed. It’s new for Americans to have it in a form that’s not dried. People want to know where their food comes from, they want to know the food they are eating is regenerative, which is what kelp is, it’s taking carbon and nitrogen out of the water. We don’t use any arable land, we have no fertilizer, we have no fresh water, it’s like this climate change diet dream, everything in it is better for the environment. People also want to know the people connected to it — all our products have the faces of our farmers on it — it checks all those boxes. Let alone it tastes good and it’s good for you.
That’s similar with fermentation. Years ago, fermentation might have been ripe to have it on the menu, but quite frankly, everything out there wasn’t that good. It was these plastic bags of sauerkraut that tasted like pork and sauerkraut. There wasn’t anything else out there. Then you saw some kimchi coming out in the market that you didn’t really know what it said because there wasn’t a whole lot of English writing on it. Then the branding started coming and it started being in more food. For fermentation, it’s been a slow but obvious move because it’s good for you and, again, it tastes good. We just have to take the intimidation factor out, and I think fermentation did that already, and now we’re trying to do that with seaweed.
TFA: Why ferment seaweed?
BW: Part of it is that’s the best way to store it. But the other part of it, the Venn diagram between people who eat kimchi and people who are excited about beet kraut and fermented foods and those who aren’t intimidated at all by seaweed is pretty overlapping. There are few people who say “I like fermented food — but seaweed, ew.” The low hanging fruit is so substantial. That’s kind of our first folks we can approach, they can be our true believers and then they help us advocate for what we’re doing.
TFA: How much time did it take to perfect these recipes?
BW: I’d been playing with them for years. SeaChi was something I was doing — buying kimchi and putting our kelp in it. And the Sea-Beet Kraut came from the fact that beets and kelp really go well together, they’re both very sweet and ferment well together. We spent months trying to figure out how to not make that sugar turn it into a mess of purple explosion.
But we started working with this wonderful company called Chi Kitchen Foods based out of Rhode Island, and they make kimchi and vegan kimchi. So we basically took the recipes as far as we could take it, then we brought it to Minnie (Minnie Luong, founder Chi Kitchen Foods) and basically begged her to help us figure it out. Our speciality is in kelp. We do all the kelp, and then they make the kimchi. They basically helped us commercialize our fermented products.
TFA: Tell me about being a female CEO. Females often make the purchasing decisions for the home. What perspective do you bring to the table?
BW: On top of female CEO, female CEO in seafood. That’s been rarer. Seafood is a white male-dominated category. Most of the fishermen we work with are men — we have one woman.
We have an absolutely broken food system. Things don’t work. People aren’t making more money who are producing the food. The good food is not getting cheaper, and the bad food is getting cheaper. Food is one of the biggest polluters to our planet. Our priorities in what we eat and how to get the food to our table are completely off center and completely broken and creating a massive devastation both on our health and on the health of the environment.
This is not to slight my male counterparts, but that thinking happened under the leadership of men. So instead of taking the same thinking and trying to slightly adjust it, let’s absolutely rethink how we look at our food system. That’s going to take different minds, and it’s going to take different approaches. And I think women are in the best position to do that. We want to feed our children and we want to feed our planet. We look beyond five years in the future. Our plan is our grandchildren and the health of our families and the health of us. While that may be a vast generalization, I think we really need to look at who broke the system and how we can fix it. And that’s going to take all types of thinking.
TFA: Where do you see the future of fermented products?
BW: The future of fermented foods is wide open. We’ve seen, there’s been such a shift in the past year or two in branding, flavor. It used to be sort of this niche thing of a few sauerkrauts and kimchis that all varied in taste only slightly. Then everyone started doing a bunch of cool stuff with those products in their home kitchens or in restaurants. But you couldn’t find those cool things on the shelf. I think we’re starting to see people looking beyond cabbage and recognize that fermentation can happen in so many forms. Just like the homebrewers spurred craft brewers. People are realizing there’s a lot of innovation to be had and buyers are realizing the fermented category isn’t limited to just health food people anymore. It’s people who really want to get those probiotics but also the flavor of the fermentation in the first place. Kombucha has shown us that, obviously. There’s a lot of different forms of fermented stuff out there right now that people are going to simply because it says the word fermented. The possibilities, I think we’re just at the beginning.
America’s small, craft beer, wine, cider and mead brewers are teaming up with 57 bipartisan senators to ask Congress to extend relief from excise taxes on alcoholic beverage products. These tax cuts, imposed by President Donald Trump in 2017, will expire at the new year.
The coronavirus pandemic has forced “dramatic declines in revenue” because of the closure of on-premise locations. The Beverage Marketing Corporation estimates up to 30% of craft breweries that existed in 2019 won’t make it through the pandemic. And stats by the Brewers Association show craft drinks make up more than 25% of the $116 billion U.S. beer market.
Read more (Food Dive)
Every year, the nation’s 50 state legislatures pass dozens of new laws that have an impact on fermenters. For example, some states amended alcohol laws to allow drink sampling for craft wineries, while others repealed outdated cottage food laws to help small producers operate and more loosened take-out restrictions to help small restaurants survive the pandemic.
Indicative of this year’s focus on the pandemic, laws were introduced but never debated as lawmakers focused on more pressing issues surrounding the coronavirus. The most common new laws passed in 2020 revolved around helping businesses survive — states called special sessions to aid restaurants, stop price gouging of high-demand products and provide emergency grants to small businesses.
Read on for key food, beverage and food service laws passed this year, most taking effect in 2021.
AB82 — Prohibits an establishment with an alcohol license from employing an alcohol server without a valid alcohol server certification.
AB3139 — Establishments with alcoholic beverages licenses who had premises destroyed by fire or “any act of God or other force beyond the control of the licensee” can still carry on business at a location within 1,000 feet of the destroyed premise for up to 180 days.
HB 237 — Eliminates old requirements that movie theaters selling alcohol must have video cameras in each theater, and that an employee must pass through each theater during a movie showing.
HB275 — Permits beer gardens to allow leashed dogs on licensed outdoor patios.
HB349 — Permits any restaurant, brewpub, tavern or taproom with a valid on-premise license to sell alcoholic beverages for take-out or drive through food service, so long as the cost for the alcohol did not exceed 40% of the establishment’s total sales transactions.
SR84 — Creates a Restaurant Reopening Task Force to help restaurants in Hawaii safely reopen that were closed during the COVID-19 pandemic.
SR94 — Urges restaurants to adopt recommended best practices and safety guidelines developed by the United States Food and Drug Administration and National Restaurant Association in response to the COVID-19 pandemic.
HB343 — Amends existing law to require licensing to store and handle wine as a wine warehouse.
HB575 — Allows sampling of alcohol products at liquor stores, which was formerly forbidden under law.
SB1223 — Eliminates obsolete restrictions on food products, to match federal standards. It repeals requiring extra labels on some imported food products, and repeals using enriched flour in bread baking.
HB2682 — Amends Liquor Control Act of 1934. Allows a cocktail or mixed drink placed in a sealed container at the retail location to be sold for off-premises consumption if specified requirements are met. Prohibits third-party delivery services from delivering cocktails or mixed drinks.
HB4623 — Amends Food Handling Regulation Enforcement Act, regulating that public health departments provide a certificate for cottage food operations, which must be displayed at all events where the licensee’s food is being sold.
HB2238 — Amends code regarding food stands operated by a minor. Bans a municipality from enforcing a license permit or fee for a minor under the age of 18 to sell or distribute food at a food stand.
HB420 — Implements Food Safety Modernization Act, authorizing a department representative to enter a covered farm or farm eligible for inspection.
SB99 — Amends alcohol laws for state’s distillers, brewers and small wineries. Eliminates the sunset on local precinct elections to grant distilleries, and allows distillers to sell other distiller’s products.
HR17 — Allows third-party delivery services to deliver alcohol.
HB136 — Makes adulterating a food product by intentional contamination a crime.
SB455 — Increases the size of containers of high-alcoholic beverages.
SB508 — Gives restaurants protection from lawsuits involving COVID-19. The public will be unable to sue restaurants for COVID-19-related deaths or injuries, as long as the restaurant complies with state, federal and local regulations about the virus.
LD1167 — Encourages state institutions to serve Maine food and Maine food products, increasing the visibility of the state’s local food producers.
LD1884 — Amends current laws regarding businesses that hold dual liquor licenses, which authorized retailers to sell wine for consumption both on- and off-premise. Retailers with the dual license can now sell with just one employee at least 21 years of age present, and adds that wine can be sold for take-out if food is part of the transaction.
HB1017 — Allows cottage food businesses to put their phone number and business ID on their food label, rather than their address as currently required by the Maryland Department of Health.
SB118 — Expands definition of “alcohol production” and “agricultural alcohol production.” The new definitions aim to give Maryland farmers and producers the ability to sell beer, wine and spirits to increase agritourism.
SB2812 — Expands alcohol take-out and delivery options during COVID-19 pandemic. Allows restaurants to sell mixed drinks in sealed containers alongside other take-out and delivery food orders.
HB5343 — Revises regulations on brewpubs and microbreweries, increasing the quantity of beer a microbrewer is permitted to deliver to a retailer during a year from 1,000 barrels to 2,000 barrels.
HB5345 — Amends the Michigan Liquor Control Code to delete the Michigan Liquor Control Commission (MLCC) $6.30 tax levied on each barrel of beer manufactured and sold in Michigan.
HB5354 — Amends the Michigan Liquor Control Code to delete the requirement that a brewpub cannot sell beer in Michigan unless it provides for each brand or type of beer sold a label that truthfully describes the content of each container.
SB711 — Establishes new limited production brewer license for microbreweries at cost of $1,000 for license.
HB5356 — Amends the Michigan Liquor Control Code to ban the required $13.50 cent-per-liter tax on all wine containing 16% or less of alcohol by volume sold in Michigan.
HB5 — Authorizes emergency, small-business grants and loan funding for businesses affected by COVID-19.
HB4599 — Extends period of mediation for Minnesota farmers suffering economic difficulties to keep their farm.
HB326 — Amends outdated code to increase the maximum annual gross sales for a cottage food operation (from $20,000 to $35,000) before the producer would need to pay food establishment permit fees. Authorizes a cottage food operation to advertise products over the internet.
AB2371 — Requires large generators of food waste (like restaurants and supermarkets) to recycle food garbage rather than send it to incinerators or landfills.
AB3865 — Limits return of food from retail food stores during a public emergency.
SB864 — Prohibits sale of single-use plastic carryout bags, single-use paper carryout bags and polystyrene foam food service products, and limits single-use plastic straws.
SB1591 — Allows alcoholic beverages to be consumed from open containers in the Atlantic City Tourism District.
SB2437 — Limits service fees charged to restaurants by third-party food takeout and delivery applications during COVID-19 pandemic.
SB3 — Enacts the Small Business Recovery Act of 2020, which provides loans for small businesses suffering during the coronavirus pandemic.
SB8225 — Authorizes issuing a retail license for on-premise consumption of food and beverage within 200 feet of a church, synagogue or other place of worship.
AB8956 — Allows a licensed brewery or farm brewery to provide no more than four beer samples not exceeding four fluid ounces each.
SB1472 — Requires hospitals to offer plant-based food options to patients upon request.
SB7013 — Authorizes the manufacture and sale of ice cream or other frozen desserts made with liquor.
SB290 — The Alcoholic Beverage Control Regulatory Reform Bills, it allows distilleries the same serving privileges as wineries and craft breweries and reduces regulation on out-of-state sales.
HB160 — Aid for the restaurant industry to recover from COVID-19 pandemic, the bill doubles the maximum number of Designated Outdoor Refreshment Areas (DORAs) that can be created in a municipality or township. Also allows Ohio’s small wineries to sell prepackaged food without regulation from the Ohio Department of Agriculture, creates bottle limits for micro-distilleries and permits license holders to sell alcoholic ice cream.
HB4963 — Amends state alcohol code, allows licensed retailers to give wine samples in excess of 16% alcohol, cordials or distilled spirits, as long as they don’t exceed a total of three liters a year.
SB993 — Amends state alcohol code to allow a permitted winery to be eligible for a special permit to sell wine at off-premise events. Also increases the amount of beer a brewery can sell to an individual per day for off-premise consumption.
HB1073 — Authorize special event alcohol licenses for full-service restaurant licensees.
HB1081 — Allows colleges to teach brewing beer and wine classes on South Dakota campuses to students age 21 or older. Brewing must be held off campus as the education institution is not deemed a licensed manufacturer. Any distilled spirits, malt beverage, or wine produced under this section may only be consumed for classroom instruction or research and may not be donated or sold.
SB2423 — Allows alcohol sales at the Memphis Zoo.
SB1123 — Encourages farmers who produce raw milk to complete a safe milk-handling course.
HB134 — Legalizes the sale of raw butter and raw cream in Utah;
HB232 — An agri-tourism bill that allows farms and ranches to host events that include food that would not need to be prepared in a commercial kitchen. Farmers must apply for a food establishment permit to use their private home kitchen.
HB399 — Changes to the Alcohol Beverage Control Act, prohibits advertising that promotes the intoxicating effects of alcohol or emphasizes the high alcohol content of an alcoholic product.
HB5010 — The COVID-19 Cultural Assistance Grant Program, which appropriates $62 million for struggling arts, cultural and recreational organizations and businesses across the state.
HB6006 — In response to the coronavirus pandemic, the bill amends the Alcohol Beverage Control Act, delaying the expiration date of the retail licenses set to expire in 2020 for places selling alcohol. Also permits alcoholic beverage licensees at international airports to change locations if needed.
SB351 — A coronavirus relief bill which authorizes $36 million for agriculture and forestry sectors.
HB2217 — An update to Cottage Food Law eliminates the requirement that a home address must be put on a food label.
HB2412 — Increases amount of additional retail licenses for a domestic brewery or microbrewery from two to four, and directs health department to adopt rules allowing brewery owners to allow dogs on brewery premise
SB5006 — Allows sale of wine by microbrewery license holders.
SB5323 — A bill eliminating single-use, plastic carry-out bags
SB5549 — Modernizing resident distillery marketing and sales restrictions. Allows distilleries to sell products off-premise, similar to breweries and wineries.
SB6091 — Continues work on the Washington Food Policy Forum, including support for small farms and increasing the availability of food grown in the state.
HB4388 — Removes outdated restrictions on alcohol advertising, limiting the Alcohol Beverage Control Commissioner’s authority to restrict advertising in certain advertising mediums, such as at sporting events and highway billboards.
HB4524 — Making the entire state “wet,” permitting the off-premises sale of alcoholic liquors in every county and municipality in the state.
HB4560 — Permits licensed wine specialty shops to sell wine with a gift basket by telephonic, electronic, mobile or web-based wine ordering. Establishes requirements for lawful delivery.
HB 4697 — Removes restriction that a mini-distillery use raw agricultural products originating on the same premises
HB4882 — Allows unlicensed wineries not currently licensed or located in West Virginia to provide limited sampling and temporary, limited sales for off-premise consumption at fairs, festivals and one-day nonprofit events “in hopes that such wineries would eventually obtain a permanent winery or farm winery license in West Virginia.”
HB1038 — Bans customers from returning food items during a health pandemic or emergency, dissuading people from stocking up on too many supplies.
SB83 — Increases sales volume of alcohol by retail stores from four liters per transaction to any quantity.
SB170 — Allows minors to operate temporary food stands without a permit or license.
HB82 — Authorizes a microbrewery to operate at more than one location. The local licensing authority may require the payment of an additional permit fee not to exceed $100.00.
HB84 — Authorizes the sale of certain homemade food items that do not require time or temperature control. These include but are not limited to:
but is not limited to, jams, uncut fruits and vegetables, pickled vegetables, hard candies, fudge, nut mixes, granola, dry soup mixes excluding meat based soup mixes, coffee beans, popcorn and baked goods that do not include dairy or meat frosting or filling or other potentially hazardous frosting or filling;
“non-potentially hazardous” (no dairy, quiches, pizzas, frozen doughs, foods that require refrigeration and cooked meat, cooked vegetables and cooked beans). Allows someone other than the producer to sell the food, as long as food is not sold in a retail location or grocery store where similar food items are displayed or sold. Food must be labeled with “food was made in a home kitchen, is not regulated or inspected and may contain allergens.”
HB158 — Allows microbreweries to make malt beverages at multiple locations rather than one as deemed in current law.
Kimchi, fermented sauces and tempeh are driving growth in the fermented food and beverage category, a $9.2 billion industry that’s grown 4% in the last year.
“We’re excited about the growth potential for fermented food. While fermented food represents about 1.4% of the market today, there are segments that are tracking well above the growth of food and beverage [overall] that are poised for disruption in the future,” says Perteet Spencer, vice president of strategic solutions at SPINS. Spencer shared this information in a recent webinar hosted by The Fermentation Association. “There’s a ton of opportunity to scale and increase the footprint of these products.”
SPINS spent weeks working with TFA to define the fermentation industry’s sales, drilling into 10 fermented product categories and 57 product types. Wine, beer and cheese sales were excluded from the data — those categories are very large, and would obscure trends in smaller categories. (All three are also well-represented by other organizations.)
Pickles and fermented vegetables “is a space that’s seen [a] pretty explosive uptick in growth over the past year,” Spencer says. Every segment is growing — kimchi, sauerkraut, beets, carrots, green beans, sliced and speared pickles and all other vegetables — with pickles the largest, nearly 60% of the category.
The biggest growth, though, is coming from products other than pickled cucumbers. Kimchi is at the center of numerous consumer retail trends. Consumers are purchasing healthier food made with fewer ingredients, and they want food with international flavors. Kimchi makes up only 7% of the category, but sales are increasing at an explosive 90% growth rate.
More people are experimenting with fermenting while they’re at home during the coronavirus pandemic, but these kitchen DIYers do not appear to be detracting from sales.
“The more people make fermented foods, they appreciate what’s available in the store that maybe didn’t exist five or 10 years ago,” notes Alex Lewin, author and TFA advisory board member who moderated the webinar. “Anyone who has made kimchi knows it takes a lot, it makes a big mess, you get red pepper powder stuck under your fingernails and onion in your eyes. I can make kimchi (at home), and then once I’ve made kimchi, I’m like ‘Ok, maybe next time I’ll buy it.’”
Fermented sauces are also growing, up 24% in 2020. The largest segment in sauces is, of course, soy sauce, almost 85% of the category. But gochujang, less than 2% of the category, is increasing at over a 56% growth rate.
Versatility is helping sauces, pickles and fermented vegetables, Spencer says. Any food product with multiple uses is selling well. The condiments and sauces can be used as a topping on eggs, hamburgers or pizza, or mixed-in a salad, rice dish or soup.
Sake, plant-based meat alternatives and miso had combined annual growth of $75 million in 2020. Sake grew 16%, and both plant-based meat alternatives and miso each grew 26%.
Yogurt and kombucha still dominate the fermented food and beverage market. Yogurt is 81% of the market; if yogurt is removed, kombucha is 51% of the remainder.. Both have experienced slowdowns in sales from their peaks. Kombucha sales have slowed recently, as grab-n-go opportunities have shrunk during the pandemic.
Yogurt giant brands Chobani, Yoplait and Dannon still dominate the category, as do GT Kombucha, Health-Ade and Kevita reign for kombucha.
Spencer notes the 4% growth rate of fermented products overall would be higher without yogurt. It’s a large category that — despite an uptick in 2020 during the pandemic – has been fairly flat in recent years. Core (traditional) yogurt has been growing at a 1.6% rate; Greek yogurt, at about twice that pace. Those two segments account for roughly 80% of the category.
“This is an opportunity for disruption for emerging brands,” Spencer says. “We’re already seeing some of the legacy segments start to get disrupted by new innovation, so I’m excited to see the evolution of that innovation and where that goes and kind of what opportunities peek out of that.”
“Overall, we’re seeing historically small segments gaining traction in the marketplace,” Spencer adds. “The pandemic has brought a renewed consumer focus on the fermented space.”
Though fermented products have an added healthy benefit, customers are looking for delicious flavor first.
“In these fermented categories we covered today, taste first is always really important. I think people are going to these categories for different taste experiences,” Spencer says. “If you can level up with a functional benefit, that’s fantastic, but we have to balance the taste first. If it’s highly functional but doesn’t taste good, it just doesn’t have the same success.”
As a biochemistry grad student with a penchant for homebrewing, Chris White never thought his growing collection of yeast strains would amount to anything outside a hobby. But when White graduated with his PhD and was offered a lucrative job in the biotech field, one caveat kept him from accepting the offer — there were no side jobs allowed.
“I never had some big plan to start a company. But I liked all the fermentation stuff I was doing and didn’t want to let go of my yeasts,” says White, CEO and founder of White Labs. “I said no to the job, and from there White Labs kept going and going and getting bigger and bigger.”
Today, White Labs is a powerhouse in the fermentation industry. They provide professional breweries with liquid yeast, nutrient blends, educational classes, analytic testing and private consulting.
White Labs is celebrating a landmark 25th anniversary this year, despite a global pandemic that has shuttered breweries. They have released their own line of beer, created a new nutrient blend for hard seltzer brands, began a YouTube series and launched free how-to education classes for homebrewers. White Labs will host a year in review webcast on Dec. 9.
“We’ve had a lot of success and we’ve made a lot of mistakes, and we’ve tried to learn from those mistakes. But we’re a team. And we really got lucky that we hired people interested in fermentation that helped build this company,” White says. “Everyone really pulled together during COVID and did whatever was needed. It’s been a great experience because we had solutions and we had teamwork. And I think it’s taken 25 years to get to that team, that tribe.”
A yeast guru, White is a co-author of the book “Yeast: The Practical Guide to Beer Fermentation.” Below, check out our Q&A with White.
The Fermentation Association: You studied biochemistry at University of California, Davis, then got your PhD in biochemistry at University of California, San Diego. What made you decide to dive into yeasts?
CW: I was always interested in science since high school chemistry, and then in college was interested in how cells work, how DNA worked. It drove me to where I am today, really. Most people I went to school with at UC Davis, they were studying biochemistry to be a physician. But that’s not what I wanted to do, I was more interested in biotech and grad school.
Meanwhile, I was homebrewing. It was a great combination of things that happened. The science and homebrewing is what led me to put that together and make yeast for homebrewing, then yeast for craft brewing.
TFA: Is that what led you to start White Labs?
CW: It really was. I like beer. I was fascinated with how it could be made. It’s pretty simple to make beer — simple, but not easy. It’s difficult to make a great beer. But it’s fairly simple since it’s only four ingredients if you include the water. That’s what’s great about a lot of fermentation, the raw materials are all around you. They’re simple. Making it taste good is the hard part, that’s the art of it. I liked beer, I really got into homebrewing, then the people I was making homebrewed beer with started a store in San Diego, Home Brew Mart, in 1992. We became friends and that’s who I was homebrewing with every weekend. Then my friend from the store said “Hey, we need yeast,” and I started a little company on the side to make yeast. It wasn’t like I had some big plan to start a company, I thought I’d just make a little each week. And then other people asked and other people asked. By the time I got closer to finishing grade school, I just didn’t want to stop doing the yeast for brewing.
TFA: Now there are over 1,000 strains of yeast in the White Labs yeast bank. Tell me about it.
CW: We have a yeast bank that I spent a lot of time building in the beginning, more for my own brews, but obviously later on, it became more and more. The foundation of our company is our yeast strains and the way we store them. We’re collecting strains all the time. But what I did in the beginning was collect different strains from travel, from different yeast banks. We created our own private yeast bank at White Labs, but there are yeast banks around the world. Especially in Europe where brewing really began in an industrial way and where yeast was discovered and started to get collected. There’s a great yeast bank in Denmark, Germany, the UK. I spent a lot of time acquiring strains from those.
You get to know the yeast in a different way, the strains, what they do. Performance, conditions. But for beer especially, it’s really how they taste, which is so important. We only make those flavors through fermentation. We still continue to acquire strains. People send them to us, we bank private strains for companies, sometimes they buy them in a liquid form we make for them, sometimes we just store it for them. But usually, they’re banking it for us to make something with it.
TFA: Besides yeast, White Labs offer testing services as well.
CW: White Labs Analytical Lab is really separate in the fact that a lot of people that work in that lab don’t really have anything to do with the yeast. It’s just testing samples. They’re usually fermented beverages. Yes, there’s beer there, but that’s just a part of White Labs Analytical Lab. There’s the spirits that come for testing, kombucha, cider, mead, any kind of commercial business making a fermented beverage that needs some kind of testing. Sometimes it’s regulatory for export. Sometimes it’s just for their own data, like actual alcohol by volume instead of calculated, sometimes it’s microbiology or tracking down a problem or contamination. It’s all confidential, like everything at White Labs. But we get to work with a lot of cool companies, a lot of them may not get yeast from us, that’s really not a requirement. The yeast and testing run separate.
TFA: Have you seen kombucha brewing grow?
CW: Oh yeah. Originally, that’s how we got into analytical testing because people were asking for alcohol lab evaluations, which is so important in kombucha. We all know what happened there (Whole Foods pulled all kombucha bottles off shelves in 2010 after several brands tested at higher alcohol beverage levels then what was printed on the bottles). And it happened because it’s a biological process. You put that thing in a bottle and it’s going to keep fermenting. People had to really try to figure out what to do with that. So a lot of alcohol testing, and a lot of that is regulatory in kombucha.
But then we started making SCOBYs because a couple of our staff got really into it. Just like I started making yeast in my own home brewing, they started making SCOBY in White Labs for their own kombucha making. So we said “Let’s sell it.” And now we make a bunch of it.
TFA: That’s forward-thinking, expanding your offerings to all fermented drink products.
CW: Yeah and the different facilities allow us to do different things. We grow all the SCOBYs in North Carolina because it was a new facility at the time and had the space, San Diego is full.
TFA: White Labs released their own canned beer in July. Tell me about it.
CW: A lot of the things that came out of this year really were not new ideas, like canning. Someone gave a presentation at White Labs during one of our internal innovation summits that’s open to anyone in the staff about canning beer. But during this time of COVID, when we’re not focusing on growth, we were able to work on a lot of those projects and really build a better company. Once we gave up the idea that revenue is not going to go up right now, we worked on other things. And it’s been great. A lot of cool things have been coming out of our teamwork this year, and one of those was canning.
So we said let’s do that because we’re not selling beer in our tap room — we’ve got a tap room in San Diego for White Labs Brewing Company and a kitchen and tap in Asheville, it’s more of a full restaurant. We weren’t selling a lot of beer and we have a lot of beer, so why not can it? We have done three different beers now in cans. The IPA, a hazy IPA and the pilsner. And we’re going to do another lager and IPA next month. It’s been fun for the brewers to be able to brew it. I think it’s been a nice boost for everyone in the company, not even money wise, just to have another milestone: we put our beers in cans. It’s a nice billboard for the brewery. And they get to have fun with graphics, and how to tell our story, and really share what we’re doing in the tap rooms.
People are amazed that it’s the same beer, same exact batch but put into smaller fermenters and pitched with two different yeast strains. They say “Wow, you created different flavor beers? They taste different?” Yeah, because that’s fermentation. Fermentation makes these flavors and when people taste that it’s the same exact beer made with two different yeast strains, they get it in 30 seconds. “Oh that’s what a yeast does?” But you have to come to our tap room to experience that. And obviously during these times, you can’t come to the tap room. But canning is a way to share that with people outside the tap rooms.
TFA: Who buys more yeast from White Labs — commercial producers or homebrewers?
CW: Commercial because of volume. But we’re available for everything in homebrew. We try to mirror every test, every yeast strain, and make those available for home brewing because that’s our roots and I think it’s important. There’s been growth in home brewing during COVID. People at home with a hobby are buying yeast. That’s kind of nice, I like to see that.
TFA: Craft brewing has been hit so hard by pandemic. What have you seen your clients doing to survive?
CW: They’re getting creative. People had to figure out the to-go thing, first of all. That maybe involved buying software or creating a new website. Each company I talk to, regardless of what industry, they had to do something technology wise. Very few could close the bar door and were all set up to sell everything through the warehouse.
I think customers were also really good about supporting local businesses, wanting to help them. There’s been a lot of to-go. But it still doesn’t compare to all the beer they could sell, all the stuff that gets sold through bars. Even if one little meadery sells more to go, it doesn’t replicate all the tap room business that just disappears.
TFA: What do you think is the future of the fermented drink industry?
CW: It’s up to them. We pay attention so we can be there to help. But really these things come from creative people. New things have to come out. That keeps the industry growing. And I don’t know what those new things are, but we try and pay attention.
I think transparency and honesty is a hallmark of fermentation industries — whether craft breweries or wineries — and I hope that stays. That’s been a big part of the trust with consumers, and the fact that you can do these things at home too, so you know how it’s done. And with new techniques or things that get introduced, I think the industry needs to keep the transparency part of the business. Because fermentation being such an old, old method — a lot of people would like to replace fermentation with something else. They say “Let’s just mix these things together rather than do that weird fermentation.” But weird fermentation is what makes it so special.
More Americans are purchasing premium foods during the pandemic. Growth is fueled by Millennial consumers looking to have an “experience” from home, eating fancy food from their kitchen table during the pandemic rather than going out. Many fermented products are considered premium. According to market research firm IRi, five of the top 15 food categories with a “premiumization” effect are fermented products: spirits, beer/ale/cider, wine, coffee and yogurt.
Read more (IRI Worldwide)
As hard kombucha continues to top “best of” lists for 2020’s most popular alcoholic drink, brewers must find ways to differentiate themselves in a crowded marketplace.
“If you’re thinking about coming into hard kombucha, my main point to you would be you’re not in the kombucha business anymore, you’re in the alcohol beverage business now,” says Bart Watson, chief economist for the Brewers Association (a trade group for small craft brewers). “You have to think about this competition more holistically than just within hard kombucha because, as we’ve seen in recent years, customers don’t think in neat categories as they used to.”
The percent of Americans who drink alcohol has remained fairly static over the years (Gallup polls indicate between 60-70%), but what they’re drinking has changed. Beer is losing favor with consumers, and other hard, fermented drinks — like kombucha, cider and mead — are now climbing in the craft brewing market.
“If (people) are drinking more of one thing, they’re drinking less of another,” Watson says. “You’re not going to add to the drinking, you’re just going to have to take from someone.”
Watson shared this data during the “Trajectory of Craft Brewing” panel at the Kombucha Brewers International (KBI) Virtual KombuchaKon 2020. Hannah Crum, president of KBI, said kombucha is a craft beverage, too. She added: “Hard beer has paved the way for hard kombucha. It’s opened up people’s idea to the concept of craft, and kombucha can thankfully take advantage of people’s knowledge of craft.”
Watson suggests four lessons from the craft beer world that hard kombucha brands can use to grow.
1. Consumers Crave Experiences
If you want to succeed in the hard kombucha industry, you must have on-premise sales.
Sales of craft beer are about 25% on-premise, and are especially strong in experiential channels — tasting rooms, music festivals, sporting events or even ax-throwing clubs. These are entertainment-driven settings where people can experience an event while drinking (but watch those axes!).
“This means they’re not just going to drink, but going to do something and drinking while doing it,” Watson says. “Many of the reasons that people say they go (to a brewery) is less about the product and more about the experience you provide.”
Over 50% of craft drinkers purchased more of a product after visiting the tap room, driven by having had a good experience.
“Kombucha tap rooms are going to be part of that experience that helps build the market and educate consumers about the product,” he adds. “This has been a challenge for a lot of distributors, but I actually think this is an opportunity for a smaller segment like kombucha.”
2. Go Where the Consumers Are
Craft brewers are most successful in bigger cities where there’s already a base of craft drinkers. The growth in the craft beer industry is coming from these concentrated geographic areas.
The craft beer market has steadily expanded over the last 10 years, but growth has been strongest in the West. Kombucha has followed a similar pattern..
“The West is still the strongest place for growth, even if it’s in the highest market share,” Watson says. “Most of the growth has continued to come from the densest market.”
3. Consumers Trade Up
Craft hard kombucha will sell better than a value version. Over the last 30 years, consumers have been purchasing more craft, imported and super premium beer compared to simply premium or value versions. Drinkers are “upcycling” their preferred brands.
“This is true in a lot of industries right now, where they’re not necessarily drinking more product, they’re drinking better,” Watson says.
In the overall beer market in 2015, craft beer makes up over 40% of the dollar volume, while premium beer (like a BudLite or Miller Coors product) are 35% and value brands are 20%.. Compare that to the 1980s, when premium beer peaked at over 60% of the volume, value beer was around 30% and craft was under 10%.
4. Go High or Low with ABV
When making a hard kombucha brand, think about your alcohol levels. Alcoholic beverages with higher or lower alcohol levels sell better, what Watson called “a hollowing of the middle.”
Sales are higher for drinks below 5% ABV or above 7% ABV. This is part of the reason hard kombucha, cider and mead have climbed in sales, since the drinks traditionally have higher alcohol levels.
“This is a market that’s competitive and getting more and more competitive, but at the same time, there’s more and more niches popping up as the consumer base diversifies and more people look for a specific product,” Watson says.
The global apple cider vinegar market expects over 12% CAGR through 2025, driven by use as a natural health remedy and digestive support. – Reportlinker