Fermentation is what happens “when rotten goes right.” – David Chang, founder Momofuku restaurant group and “Ugly Delicious” TV host

Craft Brewing Volume

Craft brewing volume has declined 10% in the first half of 2020 versus last year.

Brewers Association

Organic Food Sales

Organic food sales reached $50.1 billion in 2019, while organic nonfood — including dietary supplements, personal care items, textiles, household cleaning products, pet food and flowers — hit $5 billion in sales. – Organic Trade Association (OTA)

Probiotics are still a top trending ingredient. In the U.S., 62% of consumers say they would be “extremely or very open” to using products with probiotics.

– BuzzBack Innovation Insight

“You are what your bacteria eat.” – Donna Schwenk, author of “Cultured Food for Life”

The fermented food and ingredient market is expected to reach $689.34 billion by 2023, driven by rising per capita income and increasing consumer health awareness.

Research & Markets

Though overall U.S. yogurt sales fell 6%, the average U.S. supermarket carries 306 different yogurt varieties. Consumers are embracing new flavors and vegan, plant-based yogurt styles.

-Nielsen Data

Increasing numbers of brew pubs and high demand for craft beer is growing the brewery equipment market. The brewery equipment market is estimated to be valued at $16.8 billion in 2019 and projected to reach $24 billion by 2025, growing at a CAGR of 6.1%.

Markets and Markets

Functional food and beverage sales grew 7.5% in 2018 to $68 billion in sales. Probiotics are one of the fastest growing functional ingredients, and consumers are moving away from supplements and pills. They want probiotics in their food and drink.

Clean labeling is important for modern consumers; 75% of U.S. consumers will pay more for a food or drink product made with ingredients they recognize and trust.

Ingredient Communications