Survey: Fermented Foods and Consumer Behavior

/ / Food & Flavor, Science

A new study aims to profile consumer habits with fermented foods and beverages. Researchers want to know the types of fermented products that are most popular — and why. To TFA’s knowledge, this is the first major study probing consumer perceptions of fermented foods.

“With this survey we hope to gain a better understanding of the types of fermented foods people are consuming and what motivates them to incorporate fermented foods into their diet,” says Erin DiCaprio, PhD, a food safety expert and extension specialist at UC Davis. “We also want to gather data on the trends related to in-home fermentation and the sources of information the public turns to related to fermented foods. The data we collect will help inform future areas of focus for research and education on fermented foods.”

The study is conducted by the EATLAC project at the University of California, Davis, Department of Food Science and Technology. EATLAC (Evaluating And Testing Lacto-ferments Across the Country), funded by California’s agricultural department, aims to provide accurate information and resources to the public. EATLAC’s directors are DiCaprio and Maria Marco, PhD, microbiologist and professor in the department of food science and technology at the university (and member of TFA’s Advisory Board). 

To participate in the 10-minute anonymous survey, follow the link: https://ucdavis.co1.qualtrics.com/jfe/form/SV_0CzKfHUWgX2HHVj