Sales of Processed American Cheese Down; Consumers Want High-Quality Cheese

/ / Consumer, News

Americans no longer want preservative-filled American cheese. Sales of Kraft Singles and Velveeta cheese are on their fourth year of declining sales. Consumers are looking for high-quality cheeses instead. The number of U.S. cheese factories increased 40 percent between 2000 and 2017, growth driven by small, specialty cheesemakers. Even popular U.S. chain restaurants are switching out American cheese for better flavors (like fontina and smoked gouda), new recipes that are resulting in higher sales.

Read more (Bloomberg) (Photo: Foodies Feed)