Health-Ade Kombucha has secured a $20 million equity investment from The Coca-Cola Company. It’s a smart move for Coke — soda companies continue to loss more and more sales dollars as consumers are buying healthier, functional beverages. U.S. sales of kombucha were nearly $700 million in 2018. Health-Ade CEO Daina Trout said in a statement that Health-Ade needed an investor to help the brand grow, and Coca-Cola’s Venturing & Emerging Brands (VEB) has invested in Health-Ade since 2014.
Read more (BevNet)