The worldwide fresh produce market has long been plagued by mistrust. The industry lacks transparency, a major issue when dealing with perishable goods. The window for transactions is small. There’s no official network, so sellers have a variety of customers, and buyers use many different suppliers.
Enter Tridge (stands for Transaction Bridge), a Korean startup working directly with farmers and grocery stores. Tridge tracks the real-time price, quality and volume of produce. Tridge aims to be a transparent middleman, quickly connecting buyers and sellers when there’s a supply chain interruption.
Hoshik Shin, founder and chief executive of Tridge, says it is a one-stop shop. Farmers can use the data to see which products are more popular, and buyers can check for prices and availability and suppliers can diversify their sales channels.
“Mr. Shin’s ambition is to aggregate that data into a massive, moving, real-time image of fresh produce on the planet,” the article reads. “Anyone can subscribe to Tridge’s intelligence platform and watch the world grow, harvest, pack and ship everything from Indonesian mangosteens to American lemons.”
Read more (The New York Times)