A new Forbes article highlights surströmming, the fermented Baltic herring that’s a delicacy in Sweden. Considered one of the smelliest foods in the world, surströmming has become the darling of Sweden’s Disgusting Food Museum. The New Yorker recently published a piece on the museum, titled “The Gatekeepers Who Get to Decide What Food is Disgusting.” Manufacturer The Swedish Surströmming Supplier is promoting a surströmming challenge, encouraging people to post videos of themselves eating the fermented fish. The company says, once people “get past the initial shock of how it looks and smells when taken from the can,” many enjoy it. Surströmming is typically eaten with flatbread, potatoes, sour cream, chives and dill. (Forbes)
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