More People Isolation Bake

/ / Consumer, News

Wired writes about the “Stay at Home Bread Boom,” which is causing flour and yeast to sell out on grocery store shelves. More people are baking at home during the coronavirus outbreak, some to start a new hobby and others out of necessity because bread is also selling out. Stephen Jones, a wheat breeder and the director of Washington State University’s Bread Lab, recommends people start with sourdough because it doesn’t require yeast. “You can start a sourdough culture in just a couple days. I mean, you just basically mix flour and water and let it sit there, and the bacteria and yeast will come to it. So that’s a nice experiment.”

Jones also encourages people not to get discouraged by the perfect “Instagram bread load.” He explains: “Well it’s open crumb, so it’s — it’s called the Hairy Forearm Crumb Shot. It’s somebody holding up a rustic loaf that’s been cut in half and has these huge bubbles in it and things like that. People think if they can’t do that, they’re failing at baking. It’s part of this notion that your bread has to look perfect to be good, right? People should take pressure off themselves in that way.”

“It doesn’t surprise me in this environment that people are baking, because they need to and they want to. But I think an important part too is how little time it takes to bake a loaf of bread. Not totally, but in terms of the work that’s required when you’re actually working on the bread, that can be about 20 minutes. Even if you’re doing a long ferment, and it goes for a full day and then you bake it … including prep and folding and cleanup, you’re talking about 20 minutes out of your day. The rest of the time is waiting.”

Read more (Wired magazine)