Fermented Skincare?

/ / Business

Is the future of skincare products fermented? A Finnish company is tapping into consumer trends they believe “will become the norm in five to ten years.” Brand Circulove is natural, sustainable, holistic — and made with fermented ingredients. Ingredients are fermented for 3-5 weeks, then food-grade oils are added.

“It’s an old tradition built in[to] this new technology,” says Paivi Paltola, Circulove CEO and co-founder. “It’s also this kind of more holistic way of thinking because fermentation helps your skin renew itself.”
Paltola says consumers are familiar with fermented ingredients in foods and beverages, but more education is needed to help them understand their role  in beauty and skincare products.

Read more (Cosmetics Design)