Fermented foods take the top spot in Today’s Dietitian annual list of superfoods for the 6th year in a row.
Registered Dietitian Nutritionists (RDNs) were polled by Today’s Dietitian and Pollock Communications on their views on superfood predictions and grocery shopping habits. The results, published in the 11th annual “What’s Trending in Nutrition” survey, predict how and what consumers will eat. Since 2019, health became the key focus of the superfood list. Striking this year is the new focus on affordable and accessible food.
“After years of keeping immune health and comfort top-of-mind during the COVID-19 pandemic, consumers are back to prioritizing affordability and convenience when shopping for food,” Pollock Communications shared in a statement.
This shift is attributed to the higher cost of groceries “as consumers navigate the cost-of-living crisis.” RDNs predict top purchase drivers are affordability and value (70.4%), ease of accessibility and convenience (59.1%) and immunity support (57.6%).
“Consumers are more aware than ever of the benefits food can provide for gut health and immune function. As consumers face higher costs at the grocery store, they’ll be looking for affordable food and snacks that still provide valuable health benefits,” says Louise Pollock, president of Pollock Communications. “Our survey findings reflect how consumer behaviors are shifting as Covid-19 restrictions loosen, remote work remains and inflation rises – from prioritizing affordable foods to continued interest in snacking.”
The survey highlights fermented food products yogurt, kimchi, kombucha and pickled vegetables. Also noteworthy is that, for the first time in 11 years of conducting the survey, the entire superfoods list is plant-based. The top ten include:
- Fermented Foods
- Seeds, such as chia and hemp
- Nuts, including pistachios, almonds and walnuts
- Leafy Greens, such as spinach
- Aquatic Greens, such as algae, seaweed and sea moss
- Green Tea
- Ancient Grains
- Non-Dairy Milks
Plant-based diets are becoming more popular, and RDNs note it’s the third most popular diet after intermittent fasting and keto. However, only 1% of RDNs say they would recommend meat alternatives because they are highly processed products.
RDNs are also concerned about where consumers are getting their nutrition information. Social media platforms such as TikTok, Instagram and Facebook are “rife with nutrition misinformation,” but they’re where many consumers turn for nutrition advice.
“Social media influencers are talking about wellness and nutrition at rates never seen before, but people struggle to differentiate between credible information and myths. This only supports the need to amplify credible sources of nutrition information, like registered dietitian nutritionists,” says Mara Honicker, publisher of Today’s Dietitian. “With the survey in its 11th year, we are excited to continue to share insights from these experts in food and nutrition, at a time where the value of food is subject to more scrutiny.”