Fermented Food Brands Need Smart Product Design to Stand Out

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As fermented foods become mainstream, more products are launching and “each new brand is having to work even harder to capture consumers’ attention,” says the managing director of Carter Wong design studio. Kefir drink brand Nomadic (formerly Bio Green Dairy) is launching a new line of drinks. Their unique packaging labels were designed by the studio as part of Nomadic’s acquisition and rebrand. The aim of the packaging was to stand out on a supermarket shelf and include typography with an “authentic eastern European feel.”

Read more (Packaging Today Magazine)