SEPTEMBER 18th, 2021 marks the first Miso Day Celebration; a day of recognition for the treasured Miso – an ancient, tastebud enticing International food product made from salted, fermented grains and beans. Miso paste is acclaimed for its powerful, umami flavor addition to recipes, most notably Miso Soup and Ramen. And there is much more to Miso than soup …….

“Think Outside the Bowl”:
Calling all Foodies, Grocers, Manufacturers, Chefs, Restaurants, Nutritionists, and Food Enthusiasts from all around the globe – you are invited to join in the Miso Day Celebration (three E’s) campaign to Educate, Engage, and Enlighten the worldwide community about the versatility and everyday use of miso as an incredibly flavorful and wholesome ingredient.
• Educate
o What is miso? How is it made? Where did it originate?
o Share creative uses in sauces, spreads, dressings, glazes, seasonings, & more
o Abundant benefits of Miso as a traditional food for wellbeing
• Engage
o Special promotions, coupons, incentives to encourage consumers to try miso.
o Sampling and demoing
o Encourage customers to post their Miso meals on social media
• Enlighten
o Go big with Miso curated dishes, calling out the usage in the dish!
o Share refined and creative recipes via email newsletters and social media
o Miso Happy Hour – feature a Miso cocktail and appetizer (Martini, glazed nuts)

On Sept. 18th, we will all unite in Miso harmony to spread awareness centered around the versatility and everyday use of this sacred food that has an incredible flavor profile!

For more info contact: Leigh.H@great-eastern-sun.com

Attended by 24,000 industry professionals and featuring thousands of exhibits, Natural Products Expo East is the largest natural, organic, and healthy products trade show on the East Coast. With the newest and best-selling products and branded ingredients available this show features the best in organics at Organic Products Expo-BioFach America, offers an extensive retailer training program and provides an advocacy platform through a strategic partnership with Natural Products Association East. Natural Products Expo East is ranked as one of the top 200 tradeshows in the US. Natural Products Expo East education provides opportunities to learn and explore new ideas, industry trends and practical solutions to improve business practices and broaden industry knowledge. Expo education addresses the needs of all segments of the industry; from retail training and trends to understanding ingredients, sustainability in packaging and marketing to distribution and advocacy. Our speakers are industry experts, business leaders and leading thinkers who are contributing to the changing landscape of the natural, organic and healthy products industries and can guide you to success within the natural products industry.

“Grazin’ in the grass is a gas, baby, can you dig it?”

Fermentation Fest is back this fall with a two-day celebration of live culture in all its forms. For this special Grassland Edition, Wormfarm Institute has partnered with researchers at the Grassland 2.0 project (University of Wisconsin–Madison) to showcase regenerative, grassland-based agriculture. 

Presented at the historic Witwen Park & Campground in Sauk County, WI, the fest will include demos, art, performances from dance to “Grassical” music in an open-air Tabernacle to Scandanavian cow calling, local food, fermented beverages & more. Fermentation Fest is free to attend; concert tickets and tickets for special fermentation events will be available for online purchase starting in mid-August. 

We invite both our rural and urban neighbors to take part in this polycultural rural revival!