Wall Street Journal called 2018 “The Year of Fancy Water and Kombucha.” Beverages were one of few climbing categories in low supermarket sales. Drinks, according to Nielson, “must now be purpose-fulfilling, light and fizzy.” Kombucha sales rose a huge 43% in 2018 for $400 million in sales. Sparkling water and “value-added water” (beverages with vitamins and electrolytes) rose 17.5% in 2018 for an impressive $2 billion in sales.
Read more (Wall Street Journal)