Will Kombucha Become Next Beer or Sparkling Water?

/ / Businesss, Consumer

Natalie Jenkins of Motherlode Kombucha aims to make kombucha the next beer or sparkling water. “It’s just something as common as that, and it’s not weird, and it’s not a health drink, and it’s not only hippies who drink it or only women who drink it.” Jenkins shares with WCPO Cincinnati the struggles of starting a business. A longtime kombucha drinker, Jenkins launched her own kombucha company after realizing her town of Covington, Kentucky was void of a local kombucha brand or taproom. With help from SCORE, an organization that mentors future small business owners, Jenkins launched her business this year and brews from Covington’s Kickstart Kitchen. The photographer knew little about starting a business.  She said: “The biggest challenge is connecting to an audience that I know is there but I haven’t met yet. I always feel like I’m selling my soul a little bit when people say, ‘What are the health benefits of kombucha?’ Well, it’s got probiotics. It’s good for you. But it’s not why I drink it. I think it’s delicious. It’s more about having community and having something to gather around.”

Read more (WCPO Cincinnati)