Probiotics are good for the bones, a new study finds. Older women who took probiotics had less bone weakening than women who did not take probiotics. Fermented foods rich in probiotics include pickled veggies (sauerkraut, pickles, kimchi), yogurt, kefir, kvass and natto.

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Consumers want to buy probiotic-enriched products, fermented plant-based products and fermented dairy products, says the principal scientist for CHR Hansen. Younger consumers especially want more fermented foods in their diet – and on their kid’s plates.

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Today’s Got Milk ads better include the fermented variety. Fermented milk from yogurt to kefir to buttermilk is spiking in popularity. It’s estimated to grow 3.7% (CAGR) from 2017 to 2023, thanks to its long shelf-life, easy digestion and antioxidants.

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