Statistical proof that kombucha is all the rage. Sales of kombucha and other fermented beverages grew 37.4% to $556 million in 2017. The top five brands — GT’s Kombucha, KeVita, Health-Ade Kombucha, Brew Dr. Kombucha and LIVE Beverages — all grew by double digits. West coasters continue to be the biggest kombucha drinkers, and ginger and berry the top two best selling flavors. The Fermentation Association (TFA), getting more people to enjoy fermented products. Join us at fermentationassociation.org .