Starbucks Enters Kombucha Market

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Starbucks is entering the kombucha market. Evolution Fresh Organic Kombucha (the cold-pressed juice brand purchased by Starbucks) is selling kombucha in seven major U.S. cities. Evolution Fresh says they decided to expand into kombucha because their customers want “beverages with functional benefits.” They also cite the 36 percent growth increase last year in the kombucha and fermented beverages category.

Read more (CNN Money) (Photo: Starbucks)