Unethical Fermentation Shortcuts

/ / Consumer, Legal & Regulatory

“All fizz and no function” declares an article on fermentation shortcuts. “The rise of fermentation has gone completely bonkers,” says Elena Deminska, founder of The London Fermentary in the UK. “Fermentation is such a huge trend right now and there are so many health-conscious consumers buying these products, but there are some brands who are trying to take shortcuts and sending products out to stores that aren’t fermented.” Digestive wellness has become mainstream, thanks in part to fermented food and drinks high concentration of vitamins and nutrients. But Deminska says fermentation is not something that can be rushed or easily picked up.

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